The LACOSTE x Roland Garros Range Boasts On and Off-Court Looks
Jana Pijak — March 21, 2019 — Fashion
References: lacoste
The LACOSTE x Roland Garros 2019 collection brings together the vision of the iconic tennis-wear brand with the legacy of the French tennis tournament. Celebrating both brands' impact on the tennis sport as a whole, this co-branded range marries timeless sportswear silhouettes with contemporary details, appealing to consumers that seek a balance of style, comfort and function.
Consisting of pieces designed both for on and off the court, the collection highlights co-branded, color-blocked tops, functional fanny pack accessories and crocodile insignia hats as part of its off-court range. When it comes to its on-court looks, Lacoste unveils the newest Novak Djokovic collection, with technical shorts, polo shirts and jackets featured as standouts. There is also a focus on playful graphics like "timeless stripes, deconstructed court lines and tennis ball prints" throughout staying true to Lacoste's vivid and effortlessly cool aesthetic.
Image Credit: Lacoste
Consisting of pieces designed both for on and off the court, the collection highlights co-branded, color-blocked tops, functional fanny pack accessories and crocodile insignia hats as part of its off-court range. When it comes to its on-court looks, Lacoste unveils the newest Novak Djokovic collection, with technical shorts, polo shirts and jackets featured as standouts. There is also a focus on playful graphics like "timeless stripes, deconstructed court lines and tennis ball prints" throughout staying true to Lacoste's vivid and effortlessly cool aesthetic.
Image Credit: Lacoste
Trend Themes
1. Tournament-themed Apparel - The intersection of sports and fashion creates opportunities for brands to appeal to consumers who value both style and function.
2. Co-branded Collaborations - Partnerships between established brands can lead to the creation of unique and desirable products for consumers.
3. Graphic-based Designs - Playful graphics and unique design elements can help differentiate brands in a crowded market and resonate with consumers looking for bold statement pieces.
Industry Implications
1. Sportswear - Incorporating unique graphics and innovative design details into sport-specific apparel can increase demand for products and set brands apart.
2. Fashion - Collaborations between established fashion and sportswear brands present opportunities to create collections that appeal to consumers across multiple industries
3. Athletic Gear and Accessories - From functional fanny packs to technical shorts, incorporating features that enhance a consumer's workout experience can set a brand apart in the athletic gear and accessories industry.
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