This Science Lab Display Promotes Penhaligon's High-End Perfumes
Ady Floyd — September 22, 2015 — Art & Design
References: aljawadpike & retaildesignblog.net
The Al-Jawad Pike firm in London England created the intricate and chemistry-inspired lab display inside the Penhaligon Perfumes flagship store. This lab display aims to captivate viewers by presenting them with unique insight into the background of how perfume is created.
The entire store-front window display is consumed with a pair of twin lattices which are made from copper piping. Each lattice measures 120 meters in length and contains over 150 glass beakers and flasks -- filled with a single raw ingredient that is used in one of the 32 fragrances produced by Penhaligon.
The unique display rejects the simplistic design style of traditional perfume shops and presents a whimsical art display of science lab equipment. The lab display alters the idea of scientific accessories and makes them glamorous rather than clinical. While this store window was designed to be a temporary installation, its concept has spilled over to other Penhaligon locations.
The entire store-front window display is consumed with a pair of twin lattices which are made from copper piping. Each lattice measures 120 meters in length and contains over 150 glass beakers and flasks -- filled with a single raw ingredient that is used in one of the 32 fragrances produced by Penhaligon.
The unique display rejects the simplistic design style of traditional perfume shops and presents a whimsical art display of science lab equipment. The lab display alters the idea of scientific accessories and makes them glamorous rather than clinical. While this store window was designed to be a temporary installation, its concept has spilled over to other Penhaligon locations.
Trend Themes
1. Chemistry-inspired Displays - Creating intricate and whimsical displays inspired by scientific accessories can captivate viewers and provide unique insights into a brand or product.
2. Glamorizing Scientific Equipment - Transforming clinical scientific accessories into glamorous and visually appealing elements can disrupt traditional design styles and attract attention.
3. Temporary Installations Spurring Innovation - The success and popularity of temporary installations can inspire other businesses or industries to explore creative and unique ways to engage customers.
Industry Implications
1. Perfume Retail - Perfume retailers can utilize chemistry-inspired displays to showcase the art and science behind their products, creating a captivating and unique shopping experience.
2. Visual Merchandising - The use of glamorous scientific equipment in displays can disrupt traditional visual merchandising practices, attracting customers and setting a brand apart.
3. Temporary Retail Installations - Temporary installations can be explored by various industries as a way to generate buzz, create unique experiences, and inspire innovative approaches to engage customers.
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