La Petite Mort's Morphing Typeface Deteriorates Over Time Like Memories
Malika Renee Butss — February 3, 2016 — Marketing
References: wearesubrosa & fastcodesign
Sub Rosa's La Petite Mort magazine is celebrating the idea of memory with a transforming typeface. Centered around a theme called 'Memoire,' this entire issue was created with morphing typography.
Though memory is perceived to be an exact recollection of a moment or experience, science has reported that memory is more akin to dramatic reenactment than a faithful documentary. Due to this discovery, New York-based design studio Sub Rosa has given its in-house publication a typeface makeover. This issue of La Petite Mort features 16 shifts in how typeface appears, though these mutations are designed to be as subtle as the way our actual memories change. The typeface is virtually imperceptible with each change, but the curves on each letter become more pronounced from beginning to end.
In the end, this morphing typeface creates a lasting, positive impact within the hearts and minds of consumers.
Though memory is perceived to be an exact recollection of a moment or experience, science has reported that memory is more akin to dramatic reenactment than a faithful documentary. Due to this discovery, New York-based design studio Sub Rosa has given its in-house publication a typeface makeover. This issue of La Petite Mort features 16 shifts in how typeface appears, though these mutations are designed to be as subtle as the way our actual memories change. The typeface is virtually imperceptible with each change, but the curves on each letter become more pronounced from beginning to end.
In the end, this morphing typeface creates a lasting, positive impact within the hearts and minds of consumers.
Trend Themes
1. Memory-focused Typography - Opportunity for innovative font design that visually represents the changing nature of memory.
2. Morphing Typography - Potential for using dynamic fonts that change over time to captivate and engage viewers.
3. Subtle Mutations in Typeface - Opportunity for creating typography that subtly evolves and reflects the imperfect nature of memories.
Industry Implications
1. Graphic Design - Graphic designers can explore the development of morphing fonts to enhance visual storytelling.
2. Publishing - Publishers can implement morphing typefaces to create unique and dynamic reading experiences.
3. Advertising and Marketing - Marketers can utilize subtle mutations in typography to evoke emotions and create memorable campaigns.
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