The KYLA Hard Kombucha Tropical Trio Pack Introduces a New Flavor
Michael Hemsworth — September 4, 2024 — Lifestyle
References: kylakoumbucha & preparedfoods
The KYLA Hard Kombucha Tropical Trio Pack is making its way to retailers in the US as a new option for shoppers to pick up when on the hunt for a decidedly tropical way to enjoy a probiotic refreshment. The variety pack has three flavors in all including Lychee Lemonade, Sunset Trio and the new Colada Crush, which is the brand's take on the classic pina colada cocktail. The variety pack comes with six cans that include two of each flavor and is perfect for parties, entertaining and to keep on hand for when a beneficial libation is craved.
President Morgan Robbat spoke on the KYLA Hard Kombucha Tropical Trio Pack saying, "The decision to release our Colada Crush and Tropical Trio Variety Pack was driven by our love for summer — vibrant, refreshing and unforgettable. We wanted each sip to capture the season’s essence by blending exotic yuzu, tropical coconut and pineapple into Colada Crush. The Tropical Trio Pack not only offers a taste of paradise to our customers, but also creates opportunities for shared moments together with friends and family — and with six cans per pack, two of each flavor.”
President Morgan Robbat spoke on the KYLA Hard Kombucha Tropical Trio Pack saying, "The decision to release our Colada Crush and Tropical Trio Variety Pack was driven by our love for summer — vibrant, refreshing and unforgettable. We wanted each sip to capture the season’s essence by blending exotic yuzu, tropical coconut and pineapple into Colada Crush. The Tropical Trio Pack not only offers a taste of paradise to our customers, but also creates opportunities for shared moments together with friends and family — and with six cans per pack, two of each flavor.”
Trend Themes
1. Probiotic Cocktails - Hard kombucha's blend of alcohol and probiotics offers consumers a unique option for healthy indulgence.
2. Seasonal Beverage Releases - Beverages tailored for specific seasons like summer provide a fresh and relevant offering for consumers accustomed to themed releases.
3. Flavor Variety Packs - Combining multiple exotic flavors in one pack appeals to consumers seeking diverse and exciting drinking experiences.
Industry Implications
1. Alcoholic Beverages - The introduction of probiotic hard kombucha into the alcoholic beverages market presents a health-conscious and flavorful alternative to traditional alcoholic drinks.
2. Functional Drinks - Hard kombucha fits into the growing category of functional beverages that provide additional health benefits beyond hydration.
3. Seasonal Consumer Goods - Products designed for specific seasons, like summer-themed hard kombucha, encourage seasonal purchasing and enhance consumer engagement through timely relevance.
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