The KTW Mercedes-Benz Citan is a Functional and Fashionable Tune Job
Michael Hines — December 30, 2012 — Autos
The KTW Mercedes-Benz Citan is easily one of the best looking vans on the road. KTW, a German tuning house, somehow managed to make the Silver Arrow's cargo van look visually appealing. It started by adding a set of 18-inch alloy wheels with five double spokes. The rims were wrapped with low-profile tires.
Red brake calipers were added, and the van received a handling boost in the form of a sport suspension with shorter springs. The KTW Mercedes-Benz Citan was also given a wrap featuring the company's name, an addition which is great from a branding standpoint but which doesn't do much to add to the van's overall look. Should you live in Europe and wish to trick out your van, KTW is offering this tuning package for $2,644 dollars (€1,999).
Red brake calipers were added, and the van received a handling boost in the form of a sport suspension with shorter springs. The KTW Mercedes-Benz Citan was also given a wrap featuring the company's name, an addition which is great from a branding standpoint but which doesn't do much to add to the van's overall look. Should you live in Europe and wish to trick out your van, KTW is offering this tuning package for $2,644 dollars (€1,999).
Trend Themes
1. Customized Vans - The trend of customizing vans with unique aesthetic enhancements provides opportunities for tuning houses to cater to personalized vehicle preferences.
2. Visual Branding - The increasing importance of visual branding on vehicles creates opportunities for companies to offer customized wraps or decals for commercial vans.
3. Sport Suspension Upgrades - The demand for sport suspension upgrades on cargo vans presents opportunities for companies to develop and market performance-enhancing solutions for improved handling.
Industry Implications
1. Automotive Customization - The automotive customization industry can provide services and products to meet the demand for aesthetically enhanced cargo vans.
2. Visual Branding Services - Companies specializing in visual branding can offer customized wraps and decals specifically designed for cargo vans and commercial vehicles.
3. Aftermarket Performance Parts - The aftermarket parts industry can capitalize on the trend of sport suspension upgrades in cargo vans by developing and offering performance-enhancing solutions.
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