These New Drinks from Krynica Vitamin are Packed with Fresh Particles
Michael Hemsworth — December 20, 2017 — Lifestyle
References: krynicavitamin & foodbev
The alternative beverage market is expanding quite quickly as consumers seek natural ways to stay hydrated, so brands like Krynica Vitamin are responding with new options. Including the 'Aloe Garden' and 'Coco Garden' varieties, the drink line includes drinks that are infused with real pieces of aloe vera and nata de coco, respectively. The 'Aloe Garden' lineup includes flavors such as 'Papaya,' 'Classic,' 'Jasmine,' 'Mango' and 'Goji,' while the 'Coco Garden' varieties include 'Pineapple,' 'Orange' and 'Classic.'
The Krynica Vitamin drink line was explained when Piotr Czachorowski, CEO of the brand, detailed that, "We recognised drinks with particles as an important trend both in Poland and in the world. Consumers appreciate the texture of the drinks, and this is what our drinks offer them. We are working on the development of new flavors for Aloe Garden and Coco Garden as well as new forms of beverages with particles. We are capable of handling drinks with particles thanks to our innovative solution implemented on the canning line."
The Krynica Vitamin drink line was explained when Piotr Czachorowski, CEO of the brand, detailed that, "We recognised drinks with particles as an important trend both in Poland and in the world. Consumers appreciate the texture of the drinks, and this is what our drinks offer them. We are working on the development of new flavors for Aloe Garden and Coco Garden as well as new forms of beverages with particles. We are capable of handling drinks with particles thanks to our innovative solution implemented on the canning line."
Trend Themes
1. Alternative Beverage Market - Disruptive innovation opportunities lie in creating new and unique textured nutrient beverages using natural ingredients.
2. Drinks with Real Particles - Disruptive innovation opportunities exist in infusing beverages with real pieces of fruits or other natural ingredients to provide a unique and satisfying texture.
3. Innovative Canning Solutions - Disruptive innovation opportunities can be found in developing advanced canning technologies or processes to produce beverages with particles efficiently.
Industry Implications
1. Beverage Industry - The beverage industry can explore textured nutrient beverages as a potential growth segment and develop innovative drink options with real particles.
2. Canning and Packaging Industry - The canning and packaging industry has an opportunity to innovate by developing new solutions to efficiently handle drinks with particles and enhance consumer experience.
3. Natural Ingredients Industry - The natural ingredients industry can capitalize on the trend by providing high-quality fruits and other natural ingredients for the creation of textured nutrient beverages.
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