Callie Logan Uses Nutrients for Krylon Spray Paint Packaging
Jamie Danielle Munro — April 22, 2014 — Marketing
References: behance.net & packageinspiration
Using an unlikely source of inspiration for coming up with a branding concept, Callie Logan turned to food to represent Krylon Spray Paint. According to the artist, she "chose to create a 'street food' based line because while researching graffiti art [she] couldn’t help but notice the amount of art dedicated to food."
For any graffiti artists who use food as the main subject in their works, this type of spray paint will certainly stand off the shelves. Logan uses quite a minimalist aesthetic, with the pictures of various types of foods including pizza, donuts and hot dogs painted onto a stark white background. Because the colors used are extremely bright, this makes the branding stand out even more, which is exactly what graffiti artists are going for in their own line of work.
For any graffiti artists who use food as the main subject in their works, this type of spray paint will certainly stand off the shelves. Logan uses quite a minimalist aesthetic, with the pictures of various types of foods including pizza, donuts and hot dogs painted onto a stark white background. Because the colors used are extremely bright, this makes the branding stand out even more, which is exactly what graffiti artists are going for in their own line of work.
Trend Themes
1. Food-inspired Street Art - There is potential for food-inspired street art to become its own trend in the world of graffiti and urban art.
2. Minimalist Branding - Minimalist branding is becoming a popular trend across various industries as consumers appreciate the simplicity and modernity of the design.
3. Bright Color Palettes - Bright color palettes are becoming increasingly popular in branding and marketing as companies try to stand out and catch the attention of consumers.
Industry Implications
1. Graffiti/street Art - Graffiti and street art-related businesses can potentially capitalize on the trend of food-inspired street art to sell more spray paint and art supplies.
2. Packaging Design - Packaging designers can incorporate the minimalist and bright color trends seen in the Krylon Spray Paint branding to create eye-catching and modern designs for a variety of products.
3. Food/restaurant Industry - Restaurants and food companies can potentially collaborate with street artists to incorporate food-inspired street art into their branding and marketing initiatives.
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