Kroger Resolution Rescue Bundles Come in a Variety of Options
Michael Hemsworth — January 8, 2025 — Lifestyle
References: kroger & storebrands
The Kroger Resolution Rescue Bundles are part of the grocer's initiative to support consumers this new year as they seek out ways to maintain their resolutions. The bundles are being sold under the brand's Simple Truth private label brand and are priced at $15 or less each with a variety of products in the mix. The bundles come in six options to choose form that are each inspired by a different resolution including the Mocktails Bundle, Meatless Meal Bundle, Protein-Packed Breakfast Bundle, Savory Snacks Bundle, Sweet Treats Bundle and the Get Your Veggies Bundle.
Vice President of Out Brands for Kroger Juan De Paoli spoke on the Kroger Resolution Rescue Bundles saying, "Maintaining resolutions can be a challenge, which is why Simple Truth has developed a straightforward solution to help our customers stay on track. From snacking smarter to enjoying more veggie-forward meals and prioritizing protein, Simple Truth's Resolution Rescue bundles – all Free From unwanted ingredients – offer a delicious and convenient way to keep up with any better eating resolution."
Vice President of Out Brands for Kroger Juan De Paoli spoke on the Kroger Resolution Rescue Bundles saying, "Maintaining resolutions can be a challenge, which is why Simple Truth has developed a straightforward solution to help our customers stay on track. From snacking smarter to enjoying more veggie-forward meals and prioritizing protein, Simple Truth's Resolution Rescue bundles – all Free From unwanted ingredients – offer a delicious and convenient way to keep up with any better eating resolution."
Trend Themes
1. Personalized Wellness Bundles - Customized grocery bundles provide consumers an easy way to adhere to personal wellness goals by offering tailored options for various dietary resolutions.
2. Affordable Health-focused Groceries - The introduction of budget-friendly bundled products enables shoppers to access health-focused groceries without financial strain, fostering healthier lifestyles.
3. Ingredient Transparency Movement - Emphasizing ingredient transparency by offering products free from unwanted additives aligns with the increasing consumer demand for clean, trustworthy food options.
Industry Implications
1. Grocery Retail - The grocery retail industry can leverage customizable product offerings to cater to an increasingly health-conscious consumer base, differentiating themselves from competitors.
2. Consumer Packaged Goods - Within the consumer packaged goods sector, there exists potential for creating innovative product lines that prioritize both convenience and dietary needs of the modern shopper.
3. Health and Wellness - The health and wellness industry benefits from partnerships with grocers to create accessible solutions that support consumers in maintaining healthier lifestyle choices.
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