Kraft Mac & Cheese Cups and Boxes are Now Gluten-Free
Grace Mahas — April 19, 2022 — Lifestyle
References: kraftheinzcompany
Health-conscious consumers tend to prioritize nutrition even in their more "indulgent" purchases, and Kraft is meeting this need with its convenient microwavable Gluten Free Mac & Cheese Cups. According to the brand, the new offering is just as cheesy and delicious as its iconic mac and cheese fans are familiar with.
Perfect for a quick meal or to bring on the go, the brown rice and corn pasta in the new gluten-free cups is a delicious option to enjoy your favorite comfort food. The new Gluten Free Mac & Cheese Cups will be available in a 4 pack for $6.49 SRP at retailers nationwide.
As more consumers follow alternative diets, we can expect to see more specialized foods like the Gluten Free Mac & Cheese Cups.
Perfect for a quick meal or to bring on the go, the brown rice and corn pasta in the new gluten-free cups is a delicious option to enjoy your favorite comfort food. The new Gluten Free Mac & Cheese Cups will be available in a 4 pack for $6.49 SRP at retailers nationwide.
As more consumers follow alternative diets, we can expect to see more specialized foods like the Gluten Free Mac & Cheese Cups.
Trend Themes
1. Gluten-free Convenience Foods - The introduction of gluten-free convenience foods by Kraft presents opportunities for other companies to innovate in this field.
2. Alternative Diet Offerings - Brands should consider developing offerings catering to alternative diets, addressing the needs of health-conscious consumers.
3. Health-conscious Comfort Foods - There is a growing demand for health-conscious versions of comfort foods. Companies who address this demand can capture a new market.
Industry Implications
1. Food and Beverage - Companies can innovate within the food and beverage industry by meeting the needs of consumers with various dietary requirements
2. Retail - Retailers can expand their product offerings and cater to the growing demand for specialty and healthy foods.
3. Foodservice - Restaurants and foodservice providers have an opportunity to differentiate themselves by offering alternative diet options on their menu to cater to a growing market segment
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