A Korean Fad Turns Snack Packaging Into Fashionable Backpacks
Jana Pijak — September 30, 2014 — Lifestyle
When one thinks of recent Korean fads, film poster grad photos and pantyhose-wearing cats come to mind. Unlike these popular memes, the nation's latest DIY backpack fad is unlike anything we've seen before. All over Korea, students are ditching their brand-name backpacks and replacing them with carryalls that have been made using a range of junk food and snack packaging.
This munchie backpack fad is not only visually bold and photo-worthy but has become a viral sensation. The fad has started a frenzy among students who are heading to snack shops in anticipation of building their own DIY backpack. This Koran fad is set to inspire students worldwide and leaves meme lovers in anticipation of the country's next big thing.
This munchie backpack fad is not only visually bold and photo-worthy but has become a viral sensation. The fad has started a frenzy among students who are heading to snack shops in anticipation of building their own DIY backpack. This Koran fad is set to inspire students worldwide and leaves meme lovers in anticipation of the country's next big thing.
Trend Themes
1. DIY Backpack Trend - Opportunity for brands to collaborate with designers and DIY enthusiasts to create unique and personalized backpacks using unconventional materials like junk food and snack packaging.
2. Viral Fashion Fads - Brands can leverage the power of viral sensations like the Korean junk food carryalls to create marketing campaigns and collaborations that drive brand awareness and engagement.
3. Conscious Consumerism - Increasing interest in sustainable fashion can be capitalized upon by developing eco-friendly backpacks made from recycled materials like junk food and snack packaging.
Industry Implications
1. Fashion - Fashion brands can explore collaborations with snack brands to create trendy backpacks that cater to the DIY fashion trend.
2. Marketing and Advertising - Advertising agencies can design campaigns around viral fashion fads like the Korean junk food carryalls to promote brands and products.
3. Sustainability - Eco-friendly brands and upcycling platforms can tap into the conscious consumerism trend by creating backpacks made from recycled materials like junk food and snack packaging.
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