Craft City’s New Make Your Own Kool-Aid Edible Slime Kits are a Tasty DIY
Katherine Pendrill — July 9, 2019 — Life-Stages
References: craftcitylife & delish
It seems that Kool-Aid is getting into the slime business after partnering with Karina Garcia on the new Make Your Own Kool-Aid Edible Slime Kits.
For those who don't know, Karina Garcia is a popular YouTuber who has built a following of more than 9 million subscribers for her entertaining slime videos. Now Garcia has teamed up with the juice brand Kool-Aid to create the Craft City Make Your Own Kool-Aid Edible Slime Kits. Available in two flavors (Cherry or Blue Raspberry), the kits allow kids to make squishy, stretchy slime creations. Beyond being a fun DIY, kids can also snack on the colorful slime when playtime is over.
With the popularity of YouTubers like Garcia, it's clear that slime is having a bit of a resurgence among kids.
Image Credit: Craft City.
For those who don't know, Karina Garcia is a popular YouTuber who has built a following of more than 9 million subscribers for her entertaining slime videos. Now Garcia has teamed up with the juice brand Kool-Aid to create the Craft City Make Your Own Kool-Aid Edible Slime Kits. Available in two flavors (Cherry or Blue Raspberry), the kits allow kids to make squishy, stretchy slime creations. Beyond being a fun DIY, kids can also snack on the colorful slime when playtime is over.
With the popularity of YouTubers like Garcia, it's clear that slime is having a bit of a resurgence among kids.
Image Credit: Craft City.
Trend Themes
1. Edible Slime - The rise of edible slime kits presents an opportunity for companies to create unique and flavorful DIY experiences for kids.
2. Youtuber Collaborations - Collaborating with popular YouTubers like Karina Garcia opens up possibilities for brands to reach a wider audience and tap into the influential power of online content creators.
3. Resurgence of Slime - The renewed popularity of slime among kids signals a demand for innovative slime-related products and experiences that can be leveraged by businesses.
Industry Implications
1. Food and Beverage - The edible slime trend presents an opportunity for the food and beverage industry to introduce unique and edible products that cater to children's playful experiences.
2. Toy and Craft - The collaboration between Kool-Aid and Craft City suggests a potential for toy and craft companies to create DIY kits that combine creativity with tasty elements, tapping into the current demand for slime-related products.
3. Online Influencer Marketing - The success of Karina Garcia's partnership with Kool-Aid demonstrates the potential for businesses to utilize online influencer marketing strategies, opening up opportunities in various industries to collaborate with influential content creators.
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