Kool-Aid Dipping Candy Comes in Two Sweet Flavors
Michael Hemsworth — February 11, 2021 — Marketing
References: hilcousa & drugstorenews
The Kool-Aid Dipping Candy has been announced by Hilco in partnership with parent company Kraft Heinz to provide consumers with an alternative way to enjoy the flavor of the namesake drink crystals. The candy comes in two flavor options including Cherry and Blue Raspberry, which are both made with a powdered candy that can be enjoyed with the accompanying dextrose candy stick. The stick is also edible to make it suitable for eating after the powder has been finished.
The Kool-Aid Dipping Candy will be available at a price point of between $1.49 to $1.99, depending on the location, and can be located by consumers by visiting the brands website to find a retailer nearest to them.
The Kool-Aid Dipping Candy will be available at a price point of between $1.49 to $1.99, depending on the location, and can be located by consumers by visiting the brands website to find a retailer nearest to them.
Trend Themes
1. Powdered Candy - Create powdered candy products with unique and new flavors that customers can't get enough of.
2. Alternative Snacks - Develop alternative snack products that appeal to consumers looking for new ways to enjoy their favorite snacks.
3. Novelty Packaging - Design and develop innovative candy packaging that catches consumers' attention and drives sales.
Industry Implications
1. Confectionery Industry - Experiment with new flavors and forms of candy like dipping candy to expand the confectionery industry to satisfy customers' desires.
2. Retail Industry - Bring new and innovative ways for the consumer to indulge in snacks to boost sales and set themselves apart in the crowded retail industry.
3. Food and Beverage Industry - Challenge the limits of traditional food and beverage products with sweet snacks like powdered candy in novel packaging.
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