Kool-Aid and Lil Jon Sing "All I Really Want for Christmas"
Ellen Smith — December 27, 2018 — Marketing
References: liljon.lnk.to & adweek
The jingles heard in commercials can lead to an ad being remembered for years to come, and Kool-Aid and lil Jon leveraged this fact, with a creative and hilarious ad spot dubbed "All I Really Want For Christmas."
The ad begins with Kool-Aid's iconic trope as the giant juice brand's mascot breaks down a wall while saying "Oh yeah." Excited by this fact, Lil Jon joins the mascot in singing a new christmas tune, with the help of back-up dancers like Santa. Both humorous and entertaining, the ad seamlessly takes a creative approach to spreading holiday cheer with a catchy tune that won't soon be forgotten.
The ad closes with the text "Happy Holidays from Lil Jon and the Kool-Aid Man."
The ad begins with Kool-Aid's iconic trope as the giant juice brand's mascot breaks down a wall while saying "Oh yeah." Excited by this fact, Lil Jon joins the mascot in singing a new christmas tune, with the help of back-up dancers like Santa. Both humorous and entertaining, the ad seamlessly takes a creative approach to spreading holiday cheer with a catchy tune that won't soon be forgotten.
The ad closes with the text "Happy Holidays from Lil Jon and the Kool-Aid Man."
Trend Themes
1. Holiday-themed Ad Campaigns - Companies can leverage the power of nostalgia and holiday cheer to create memorable ad campaigns.
2. Collaborative Marketing - Brands can partner with celebrities to create unique and shareable content that resonates with their target audience.
3. Humorous Advertising - Businesses can use humor to engage their customers and make their brand more relatable and approachable.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can create unique and entertaining ad campaigns to differentiate themselves in a crowded market.
2. Entertainment Industry - Celebrities and entertainment companies can collaborate with brands to create engaging and compelling advertising content.
3. Marketing Industry - Marketing professionals can incorporate creativity and humor into their campaigns to generate higher engagement and brand awareness.
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