The Kookai Autumn/Winter 2011 Campaign Sports Bold Fashion Statements
Chalaine Mantha — February 27, 2011 — Fashion
References: kookai & sassisamblog
The Kookai Autumn/Winter 2011 campaign called Where the Wild Things Are features models Juliana Forge and Ilona Novacek. The hot and sunny desert shoot features lavish lace outfits, petite dresses and rockin' suede jackets. The models also don big chunky jewelry and sport bright-white nails.
The Kookai Autumn/Winter 2011 campaign is hot enough to get you excited for fall fashion even though spring has yet to arrive.
Implications - Bold dramatic fashions continue to reign supreme over bland designs that seem like pointless purchases for consumers. Budget-wary consumers appreciate making purchases that are dramatic and vastly different from their neighbors. These purchases allow consumers to stand out from cookie-cutter molds.
The Kookai Autumn/Winter 2011 campaign is hot enough to get you excited for fall fashion even though spring has yet to arrive.
Implications - Bold dramatic fashions continue to reign supreme over bland designs that seem like pointless purchases for consumers. Budget-wary consumers appreciate making purchases that are dramatic and vastly different from their neighbors. These purchases allow consumers to stand out from cookie-cutter molds.
Trend Themes
1. Bold Dramatic Fashions - Opportunity for fashion brands to create unique and standout designs that cater to consumers' desire to make bold fashion statements.
2. Individuality and Personal Expression - Opportunity for brands to offer customizable options and unique styles that allow consumers to express their individuality through fashion.
3. Fashion Photography in Natural Settings - Opportunity for photographers and fashion brands to collaborate on photoshoots in unique and natural locations to create visually striking images.
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion brands to break away from traditional designs and offer bold and unique options that cater to consumers' desire for individuality.
2. Photography - Disruptive innovation opportunity for photographers to explore unique and natural locations for fashion photoshoots, creating visually stunning images that captivate consumers.
3. Jewelry - Disruptive innovation opportunity for jewelry brands to create bold and eye-catching pieces that complement and enhance the bold fashion trends, allowing consumers to express their individual style through accessories.
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