The Japanese Sake KOI Utilizes a Vibrant Fish Graphic for its Bottle
Malika Renee Butss — November 24, 2015 — Marketing
References: bullet-inc.jp & lovelypackage
KOI, the popular Japanese Sake, has a brand new look which displays the vivid patterning found on a Koi fish. With the fish being so popular in Japan and the beverage sharing the same look as the amphibian, this product is targeted at daily Sake drinkers and those who don't indulge in the beverage as much.
The Koi fish is a vibrant sea creature which represents Japan. Its beautifully colored markings are recognizable by most Japanese consumers as well as other shoppers from all over the world. Displaying the look of the ornamental fish, the KOI Sake bottle showcases the same orange and white markings on its spindle-shaped heroic body. The white porcelain bottle mirrors the shape of a Koi fish which furthers the brand's traditional aesthetic.
The KOI bottle comes complete with an outer box which is outfitted with a Koi-shaped window to make this product even more aesthetically pleasing.
The Koi fish is a vibrant sea creature which represents Japan. Its beautifully colored markings are recognizable by most Japanese consumers as well as other shoppers from all over the world. Displaying the look of the ornamental fish, the KOI Sake bottle showcases the same orange and white markings on its spindle-shaped heroic body. The white porcelain bottle mirrors the shape of a Koi fish which furthers the brand's traditional aesthetic.
The KOI bottle comes complete with an outer box which is outfitted with a Koi-shaped window to make this product even more aesthetically pleasing.
Trend Themes
1. Vibrant Packaging - Opportunity for other beverage brands to create unique and eye-catching designs inspired by animals or nature to stand out on shelves.
2. Cultural Symbolism - Opportunity to use traditional cultural symbols in product branding to appeal to specific target markets and create a sense of authenticity.
3. Aesthetic Packaging - Opportunity for brands in various industries to focus on creating aesthetically pleasing packaging that reflects the product or brand identity.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage brands to incorporate innovative and visually appealing packaging to attract consumers in a competitive market.
2. Consumer Goods - Opportunity for consumer goods brands to explore cultural symbols and designs in packaging to connect with specific consumer segments.
3. Packaging Design - Opportunity for packaging design companies to offer unique and creative design solutions that incorporate cultural symbols and aesthetics.
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