The Kobe X Blackout is Inspired By Kobe Bryant's Determination
Rahul Kalvapalle — February 24, 2015 — Fashion
References: news.nike & weartesters
The Kobe X Blackout is a shoe that brings together the performance benefits associated with Nike shoes with an intangible inspiration factor that derives from Kobe's legendary and obsessive workout routine and nearly two decades of seemingly limitless dedication playing for the iconic purple and gold of the Los Angeles Lakers.
The shoe's name borrows from Kobe's statement that when he's really "feeling it", he sometimes will work out until he blacks out. This insight inspired the Kobe X Blackout's colorway. The shoe features the deep purple associated with Kobe's beloved L.A. Lakers with liberal use of black, which is all Kobe sees when he collapses following an intense workout.
The Kobe X Blackout is available at select retail locations as well as Nike's official website. Thi
The shoe's name borrows from Kobe's statement that when he's really "feeling it", he sometimes will work out until he blacks out. This insight inspired the Kobe X Blackout's colorway. The shoe features the deep purple associated with Kobe's beloved L.A. Lakers with liberal use of black, which is all Kobe sees when he collapses following an intense workout.
The Kobe X Blackout is available at select retail locations as well as Nike's official website. Thi
Trend Themes
1. Performance-driven Training Shoes - Disruptive innovation opportunity: Develop training shoes that combine performance benefits with an inspirational element to enhance athletes' determination and dedication to their workouts.
2. Inspirational Colorway Designs - Disruptive innovation opportunity: Create sports products with color palettes that symbolize athletes' determination and personal stories, encouraging consumers to connect emotionally with the product.
3. Athlete-inspired Collaborations - Disruptive innovation opportunity: Collaborate with professional athletes to create custom-designed products that reflect their training routines and inspire customers to push their limits in sports and fitness.
Industry Implications
1. Sporting Goods - Disruptive innovation opportunity: Develop advanced training equipment and gear that enhance athletes' performance and motivate them to surpass their physical limits.
2. Apparel and Footwear - Disruptive innovation opportunity: Integrate technologies and performance-enhancing features into athletic apparel and footwear to provide athletes with the best possible support and comfort during training.
3. Marketing and Advertising - Disruptive innovation opportunity: Create compelling marketing campaigns that highlight the connection between athletes' determination and the products they use, inspiring consumers to achieve their goals.
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