Nike Presents a Dark Tonal Triple Black Zoom Vomero 5 Sneaker
References: highsnobiety
Nike presents a new iteration of the Zoom Vomero 5 sneaker model in a Triple Black colorway palette for the season. It features a layered construction starting with black mesh at the base to allow for breathability. It is also secured with black tonal laces over the forefoot to continue the tonal look.
Branding can be seen on the medial side of the shoe in the form of the Swoosh and at the insoles as well. The look of the silhouette remains with the caged and waved detail along the sides of the shoe and heel vamp. Upon a closer look, there is also branding seen on the tongue tab, which reads out "Nike" in black on a black base.
Image Credit: Nike
Branding can be seen on the medial side of the shoe in the form of the Swoosh and at the insoles as well. The look of the silhouette remains with the caged and waved detail along the sides of the shoe and heel vamp. Upon a closer look, there is also branding seen on the tongue tab, which reads out "Nike" in black on a black base.
Image Credit: Nike
Trend Themes
1. Dark-tonal Sneakers - Opportunity for brands to create blackout sneaker models with minimal branding to appeal to consumers who prefer sleek and monochromatic footwear options.
2. Breathable Mesh Construction - Innovative brands can explore the use of mesh materials and layered construction to create shoes that offer both breathability and style.
3. Minimalistic Branding - Brands can tap into the trend of understated and subtle branding by using tonal logos or design details that blend in with the overall aesthetics of the shoe.
Industry Implications
1. Athletic Footwear - Companies specializing in sportswear can leverage the trend of dark-tonal sneakers with breathable mesh construction to appeal to athletes looking for practical but stylish shoe options.
2. Streetwear - Streetwear brands can incorporate the minimalistic branding trend into their designs to appeal to the fashion-conscious youth who prefer subtlety over flashy logos and graphics.
3. Sustainable Fashion - Sustainable fashion brands can use the dark-tonal sneaker trend to create eco-friendly footwear options that cater to the needs of modern consumers while keeping the environment in mind.
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