Knix Teams Up with Anna Sui to Launch New Intimates and Sleepwear
Grace Mahas — October 21, 2021 — Fashion
References: knix
Knix, the beloved global intimates brand, recently joined forces with designer and New York City fashion icon, Anna Sui to launch a new garden-inspired collection of intimates and sleepwear. The new series features some of the designer's most historic botanical prints, from 1995 to the present day.
“Anna Sui is such a beloved and accomplished fashion designer known for her bright and bold aesthetic. She lets her creativity shine in order to deliver pieces that suit everyone,” explains Knix Founder & CEO Joanna Griffiths. “We’re excited to collaborate on a collection that perfectly mirrors our shared values on creativity, comfort and style.”
The collaboration includes a full 29 piece collection of Knix’s top-performing styles in over three different categories from leakproof that protect against periods to intimates and supportive bras. The collection is available on online in sizes XS to XXXXL and is designed to fit up to bra sizes 28-44 and cups A to H.
Image Credit: Knix
“Anna Sui is such a beloved and accomplished fashion designer known for her bright and bold aesthetic. She lets her creativity shine in order to deliver pieces that suit everyone,” explains Knix Founder & CEO Joanna Griffiths. “We’re excited to collaborate on a collection that perfectly mirrors our shared values on creativity, comfort and style.”
The collaboration includes a full 29 piece collection of Knix’s top-performing styles in over three different categories from leakproof that protect against periods to intimates and supportive bras. The collection is available on online in sizes XS to XXXXL and is designed to fit up to bra sizes 28-44 and cups A to H.
Image Credit: Knix
Trend Themes
1. Period-proof Intimates - Collaborations between fashion and technology can lead to innovative underwear designs that offer protection against periods.
2. Designer Intimate Collaborations - Collaborations between intimate wear brands and renowned fashion designers can expand the artistic design boundaries in the industry.
3. Inclusive and Comfortable Intimates - Providing a range of intimate wear styles in inclusive sizes can open up business opportunities and reach wider audience.
Industry Implications
1. Intimate Wear - Intimate wear industry is experiencing creative collaborations that lead to the creation of iconic designs while offering practical innovation.
2. Fashion - Fashion industry has a great opportunity to disrupt the current norms around comfortable and inclusive intimate wear with creative collaborations.
3. E-commerce - E-commerce platforms can benefit by offering size-inclusive merchandise of innovative collabs of influential fashion designers to reach wider customer bases.
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