Under Armour Debuts Innovative Workout Shoe, the 'UA SleepSpeed'
Niko Pajkovic — October 28, 2022 — Fashion
References: underarmour
Sportswear giant Under Armour has debuted a truly innovative training shoe called the 'UA SlipSpeed,' which features a one-of-a-kind convertible heel design, a built-in BOA® Fit System, and a striking pink and white colorway.
According to the company, the design for the new shoe was informed by feedback from actual athletes who collectively voiced their desire for a more multidimensional workout sneaker. In particular, players said they were tired of switching trainers between workouts. While receiving this feedback, Under Armour also took note of the tendency for athletes to crush the heels of their shoes and unlace them after a hard workout, essentially turning their sneakers into easy-wearing slides.
As a result of these insights, UA has reimagined the traditional training shoe, introducing a sneaker with a truly multifunctional design, an automatic lacing system, and a crushable heel; now, players can turn their sneakers into slides without comprising their structure.
“What we have created with UA SlipSpeed™ is a trainer that not only adjusts to fit your specific footwear needs any time of the day, but also still packs in some of our biggest performance innovations like UA Flow and UA Iso-Chill for optimum training.”
Image Credit: Under Armour
According to the company, the design for the new shoe was informed by feedback from actual athletes who collectively voiced their desire for a more multidimensional workout sneaker. In particular, players said they were tired of switching trainers between workouts. While receiving this feedback, Under Armour also took note of the tendency for athletes to crush the heels of their shoes and unlace them after a hard workout, essentially turning their sneakers into easy-wearing slides.
As a result of these insights, UA has reimagined the traditional training shoe, introducing a sneaker with a truly multifunctional design, an automatic lacing system, and a crushable heel; now, players can turn their sneakers into slides without comprising their structure.
“What we have created with UA SlipSpeed™ is a trainer that not only adjusts to fit your specific footwear needs any time of the day, but also still packs in some of our biggest performance innovations like UA Flow and UA Iso-Chill for optimum training.”
Image Credit: Under Armour
Trend Themes
1. Convertible Sneaker Trend - Athletic footwear companies should explore convertible sneaker designs, allowing athletes to easily switch between trainers and slides without compromising performance.
2. Multifunctional Workout Shoe Trend - Athletic footwear companies can take inspiration from Under Armour's UA SlipSpeed and design shoes that respond to specific athlete footwear needs and pack in performance innovations.
3. Feedback-informed Design Trend - Athletic footwear companies should adopt similar processes to Under Armour by actively seeking out athlete feedback to inform and guide their product design process.
Industry Implications
1. Athletic Footwear Industry - The athletic footwear industry can benefit from innovating and introducing convertible and multifunctional shoe designs influenced by athlete feedback.
2. Sports Equipment Industry - The sports equipment industry should explore the incorporation of feedback-focused design processes and innovative designs in other sports-related products.
3. Fitness Industry - The fitness industry can benefit from access to convertible and multifunctional workout shoe products that provide both comfort and performance in various contexts.
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