Kmfa Created a Connected Ticking Device Set to the "Tempo of Austin"
Laura McQuarrie — October 27, 2016 — Marketing
References: metronomeofaustin & adweek
In the city of Austin, Texas, classical music station KMFA-FM created a large-scale metronome just ahead of its 50th anniversary next year.
The six-foot by ten-foot installation includes a handle that moves in time to the "Tempo of Austin," as reflected by the number of social media users that tweet about the unique device. The system is capable of picking up on tweets that are filtered by location-based data, effectively creating something that looks like a heartbeat for the city.
Interactive social media-connected devices of this kind offer unique ways to engage the public and share messages online. With its metronome, KMFA found that the average "pulse" of Austin was about 90 beats per minute.
The six-foot by ten-foot installation includes a handle that moves in time to the "Tempo of Austin," as reflected by the number of social media users that tweet about the unique device. The system is capable of picking up on tweets that are filtered by location-based data, effectively creating something that looks like a heartbeat for the city.
Interactive social media-connected devices of this kind offer unique ways to engage the public and share messages online. With its metronome, KMFA found that the average "pulse" of Austin was about 90 beats per minute.
Trend Themes
1. Social-media-connected Devices - Interactive devices that are connected to social media offer unique ways to engage the public and share messages online.
2. Location-based Data Collection - Collecting location-based data from social media posts offers a way to track trends and patterns in a given area.
3. Internet of Things (iot) Devices for Public Spaces - IoT devices like KMFA's metronome offer new and innovative ways to enhance public spaces and engage the community.
Industry Implications
1. Radio Broadcasting - Radio stations can use social media-connected devices as a way to engage and expand their listener base.
2. Public Art - Social media-connected devices like KMFA's metronome offer new opportunities for public art installations and community engagement.
3. Smart City Technology - IoT devices like KMFA's metronome represent a new way for smart cities to collect data and engage with citizens.
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