Klondike & Instacart Unveil a Surprise This Daylight Savings
Grace Mahas — March 2, 2023 — Marketing
References: unileversweepsrules & instagram
In anticipation of Daylight Savings, Klondike and Instacart have partnered to give fans the hour lost due to daylight saving time back, encouraging them to prioritize more moments of fun and enjoy a sweet treat like a Klondike Cone. Fans can share what they would do to clear grocery shopping off their to-do list in exchange for a chance to win a one-year Instacart+ membership to help tackle their grocery list. Winners will also receive a coupon to try the new & improved Klondike Cones.
To enter for a chance to win, fans can head to Klondike's Instagram giveaway post and comment what they would do from March 6 to March 12. The winners will get an Instacart+ membership in the form of a digital gift card, which offers free delivery on groceries and more, reduced service fees, and even the ability to share their subscription.
To enter for a chance to win, fans can head to Klondike's Instagram giveaway post and comment what they would do from March 6 to March 12. The winners will get an Instacart+ membership in the form of a digital gift card, which offers free delivery on groceries and more, reduced service fees, and even the ability to share their subscription.
Trend Themes
1. Co-branded Giveaway Campaigns - Businesses can partner up to give fans a unique giveaway experience, while benefiting each other's audiences.
2. Social Media Giveaway Promotions - Utilizing social media to launch giveaways is a powerful tool in boosting engagement, awareness, and brand loyalty.
3. Daylight Savings Promotions - Taking advantage of seasonal changes can be an effective strategy in launching promotional campaigns and creating buzz around a product or service.
Industry Implications
1. Food and Beverage - Collaborating with the right brand can create opportunities for cross-promotion and expand a business's customer base.
2. E-commerce and Delivery Services - Providing incentives such as free delivery and reduced service fees can help retain customers and attract new ones.
3. Marketing and Advertising - Launching a creative promotional campaign can be an effective way to increase brand awareness and engagement among audiences.
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