KLM Royal Dutch Airlines Debuted the 'To More Memories Together' Video
Grace Mahas — October 8, 2019 — Social Good
KLM Royal Dutch Airlines' new commercial titled 'To More Memories Together' uses heartwarming imagery of female strength and the bond between a mother and child to showcases its historic roots with customers. The video begins by telling viewers its 100-year history that began in 1919. It pans out to a child who views an airplane for the first time, then progresses to that child being a stewardess and mother.
We see the original character's child grow into a mother as well and follow her mother's footsteps in the airline industry. Lastly, the 'To More Memories Together' commerical ends with the granddaughter of the main character becoming a pilot. By showcases the evolving roles of women throughout the brand's history, the commercial resonates with its progressive consumers.
We see the original character's child grow into a mother as well and follow her mother's footsteps in the airline industry. Lastly, the 'To More Memories Together' commerical ends with the granddaughter of the main character becoming a pilot. By showcases the evolving roles of women throughout the brand's history, the commercial resonates with its progressive consumers.
Trend Themes
1. Evolving Roles of Women in Marketing - Using heartwarming imagery of female strength and the bond between a mother and child showcases the evolving roles of women throughout a brand's history.
2. Multigenerational Storytelling - Telling a story spanning generations can be a powerful way for brands to connect with customers.
3. Heritage Storytelling - Highlighting a brand's historic roots can be an effective marketing tactic.
Industry Implications
1. Airline Industry - Airline brands can use multigenerational storytelling to connect with consumers and highlight their heritage.
2. Marketing & Advertising Industry - A storytelling approach to marketing can help brands connect with consumers emotionally and increase brand loyalty.
3. Travel Industry - Travel brands can use heartwarming storytelling to appeal to consumers' desire for unforgettable memories.
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