The Kleenex Facial Cleansing Range Gently Wipes Away Your Makeup
Jaime Neely — August 25, 2011 — Marketing
References: buddycreative & thedieline
The new Kleenex Facial Cleansing Range offers consumers a variety of new cleansing products. The iconic tissue brand recently decided to extend its line of products to include a variety of make-up removing cloths and towelettes. The company responsible for the new products and packaging designs is Buddy.
The packaging for the Kleenex Facial Cleansing Range includes simple white packaging that features three different masquerade masks. The idea behind the masks is that consumers will literally be taking off their daily masks which comprise of make-up and dirt and revealing their true images. In addition to the appealing packaging, the new cleansing cloths are made using eco-friendly materials.
Implications - Businesses that rely on simple and straightforward marketing ideas will likely benefit in the long run. While consumers may initially appear to bold and busy design schemes, they will most likely remember those that have maintained a consistent image over time.
The packaging for the Kleenex Facial Cleansing Range includes simple white packaging that features three different masquerade masks. The idea behind the masks is that consumers will literally be taking off their daily masks which comprise of make-up and dirt and revealing their true images. In addition to the appealing packaging, the new cleansing cloths are made using eco-friendly materials.
Implications - Businesses that rely on simple and straightforward marketing ideas will likely benefit in the long run. While consumers may initially appear to bold and busy design schemes, they will most likely remember those that have maintained a consistent image over time.
Trend Themes
1. Eco-friendly Beauty Products - The rise of eco-friendly materials in beauty products presents opportunities for businesses to capitalize on the growing demand for sustainable alternatives.
2. Makeup Removal Innovation - The introduction of make-up removing cloths and towelettes opens up possibilities for businesses to disrupt the traditional makeup removal process and offer convenient and effective alternatives.
3. Simplified Packaging Design - The trend towards simple and minimalist packaging designs provides businesses with opportunities to stand out and appeal to consumers seeking clean and uncluttered visuals.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can leverage the demand for eco-friendly beauty products and innovative makeup removal solutions to cater to environmentally-conscious consumers.
2. Consumer Goods Packaging - The consumer goods packaging industry can capitalize on the trend towards simplified packaging design by offering sleek and minimalist packaging solutions to brands across various sectors.
3. Personal Care - The personal care industry can incorporate eco-friendly materials and innovative makeup removal products into their offerings to meet the evolving needs of health-conscious and eco-conscious consumers.
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