Erik Bergrin's KKK HOODS Series Contemplates Disconnection
Milla Kiss — March 7, 2012 — Art & Design
References: erikbergrin & dustmagazine
While gothic, tribal and humanimal masks are becoming fashion phenomenon, for KKK HOODS creator Erik Bergrin, masks represent disconnection.
In order to express his ideas and provoke public opinion, Bergrin uses one of the most negative and iconic masks of history: KKK hoods.
In the case of this KKK HOOD artwork, the creations not only symbolize racial hatred, but also an approach to life, where people hiding behind masks do not accept themselves and hence are completely disconnected.
The KKK HOODS photo series, featured in the Roots issue of Dust Magazine, depict the disconnected, masked lives of plastic-surgery-addicts, heavy-smokers and junk-food-lovers. The actual pieces in the KKK HOODS series are made of exactly the material they are talking about: cigarettes, wood, nails and wires.
In order to express his ideas and provoke public opinion, Bergrin uses one of the most negative and iconic masks of history: KKK hoods.
In the case of this KKK HOOD artwork, the creations not only symbolize racial hatred, but also an approach to life, where people hiding behind masks do not accept themselves and hence are completely disconnected.
The KKK HOODS photo series, featured in the Roots issue of Dust Magazine, depict the disconnected, masked lives of plastic-surgery-addicts, heavy-smokers and junk-food-lovers. The actual pieces in the KKK HOODS series are made of exactly the material they are talking about: cigarettes, wood, nails and wires.
Trend Themes
1. Gothic-tribal-humanimal Masks - Opportunity for fashion brands to capitalize on the growing trend of gothic, tribal, and humanimal masks.
2. Iconic Mask Use - Potential for artists and designers to explore the use of iconic masks to provoke public opinion and express ideas.
3. Symbolic Artwork - Space for artists to create artwork that symbolizes societal disconnection and explores the concept of hiding behind masks.
Industry Implications
1. Fashion - Fashion brands can tap into the demand for gothic, tribal, and humanimal masks as a fashion phenomenon.
2. Art and Design - Artists and designers have the opportunity to use iconic masks as a medium to provoke public opinion and express ideas.
3. Photography - Photographers can create thought-provoking photo series that explore the disconnect and hidden aspects of society using symbolic masks.
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