The Kiwi Angus Burger is Inspired by Regional Flavors
Katherine Pendrill — May 5, 2016 — Lifestyle
References: mcdonalds.co.nz & chewboom
In an effort to appeal to regional taste preferences, McDonald’s New Zealand is introducing its new Kiwi Angus Burger. The new burger puts a creative twist on the original Kiwiburger, which has long been a local favorite.
The new Kiwi Angus Burger is a hearty hamburger featuring a 100 percent New Zealand Angus beef patty, a freshly cracked egg, sliced tomato, lettuce, cheese, red onion, sliced beetroot, mayo, ketchup and mustard. For those who still prefer the original, the chain is also bringing back the Kiwiburger for a limited time. This burger features nearly all of the same toppings, but with a sesame seed bun instead of a wheat germ bun.
The new burger is part of McDonald's growing push towards creating more regional offerings inspired by local flavors and ingredients.
The new Kiwi Angus Burger is a hearty hamburger featuring a 100 percent New Zealand Angus beef patty, a freshly cracked egg, sliced tomato, lettuce, cheese, red onion, sliced beetroot, mayo, ketchup and mustard. For those who still prefer the original, the chain is also bringing back the Kiwiburger for a limited time. This burger features nearly all of the same toppings, but with a sesame seed bun instead of a wheat germ bun.
The new burger is part of McDonald's growing push towards creating more regional offerings inspired by local flavors and ingredients.
Trend Themes
1. Regional-inspired Burgers - Opportunity for fast food chains to create more burgers that cater to regional taste preferences.
2. Local Flavors in Food Chains - Opportunity for food chains to introduce local flavors and ingredients in their menu offerings.
3. Food Fusion - Opportunity to merge local flavors from different regions or cuisines to create innovative food offerings.
Industry Implications
1. Fast Food Industry - Fast food chains can leverage regional flavors to attract and retain customers.
2. Food and Beverage Industry - The food and beverage industry can leverage on food fusion and local flavors to create new offerings and increase sales.
3. Restaurant Industry - Restaurants can differentiate themselves by introducing regional-inspired dishes and promote the use of locally grown ingredients.
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