The Kitsune Tee SS14 Lookbook is Sophisticatedly Casual
Meghan Young — January 10, 2014 — Fashion
References: shop.kitsune.fr & hypebeast
It would be hard for a French brand not to imbue its designs with the class and sophistication its culture is known for, even when it comes to streetwear looks such as those featured in the Kitsune Tee SS14 lookbook. Although the youthful looks are clearly casual, there is nevertheless an elegance to its edge that is hard not to deny. The models wouldn't be embarrassed to meet a good friend of their parents for the first time in these outfits (or, more accurately, their parents won't be embarrassed).
The Kitsune Tee SS14 lookbook is chock full of bright pastels, easy fits and a blase attitude of prints such as 'Life is boring' that are intentionally ironic.
The Kitsune Tee SS14 lookbook is chock full of bright pastels, easy fits and a blase attitude of prints such as 'Life is boring' that are intentionally ironic.
Trend Themes
1. Bright Pastels - Opportunity for disruptive innovation in the fashion industry by incorporating bright pastels into streetwear designs.
2. Easy Fits - Opportunity for disruptive innovation in the fashion industry by creating streetwear clothing with comfortable and relaxed fits.
3. Ironic Prints - Opportunity for disruptive innovation in the fashion industry by incorporating ironic prints into streetwear designs.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by creating sophisticated and casual streetwear looks.
2. Retail - Opportunity for disruptive innovation in the retail industry by incorporating elegant and casual streetwear looks into product offerings.
3. Advertising - Opportunity for disruptive innovation in the advertising industry by utilizing the blase attitude and ironic prints in streetwear lookbooks to capture attention and create unique marketing campaigns.
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