London's KitKat Pop-Up Let Fans Create Custom Confections
Katherine Pendrill — January 25, 2017 — Marketing
References: londonist & lonelyplanet
This past fall, Londoners were given an opportunity to create the chocolate bar of their dreams at Nestlé's interactive KitKat pop-up.
Dubbed the 'KitKat Chocolatory,' the pop-up was held at The Street in Westfield Stratford City. Those who attended were given a chance to create their very own KitKat bar by choosing their base of choice (either white, milk or dark chocolate) and three delicious toppings from a high-tech touchscreen. There were 16 different 'sensational inclusions' to choose from, including pretzels, almonds and dried cherries.
For those unable to decide what toppings to choose, the KitKat pop-up also featured a selection of signature edition bars crafted by Michelin-starred chef Michael O'Hare. These specialty chocolate bars included decadent flavor combinations such as Chilli & Mint and Dandelion & Burdock.
Dubbed the 'KitKat Chocolatory,' the pop-up was held at The Street in Westfield Stratford City. Those who attended were given a chance to create their very own KitKat bar by choosing their base of choice (either white, milk or dark chocolate) and three delicious toppings from a high-tech touchscreen. There were 16 different 'sensational inclusions' to choose from, including pretzels, almonds and dried cherries.
For those unable to decide what toppings to choose, the KitKat pop-up also featured a selection of signature edition bars crafted by Michelin-starred chef Michael O'Hare. These specialty chocolate bars included decadent flavor combinations such as Chilli & Mint and Dandelion & Burdock.
Trend Themes
1. Customized Food Experiences - Disruptive innovation opportunities could include the creation of more interactive and customizable food pop-ups, giving consumers a unique and personalized dining experience.
2. High-tech Food Customization - Opportunities for disruptive innovation can arise from the advancement of high-tech touchscreens and interactive interfaces that allow consumers to customize their food and beverage choices.
3. Collaborations with Renowned Chefs - Disruptive innovation can be achieved through collaborations between food brands and renowned chefs, creating exclusive and unique flavor combinations that attract consumers.
Industry Implications
1. Food Pop-ups - The food pop-up industry can explore disruptive innovation opportunities by offering customized food experiences and interactive touchscreens for consumers.
2. Food Technology - The field of food technology has the potential for disruptive innovation by developing advanced touchscreens and interactive interfaces for food customization.
3. Food and Beverage Retail - By collaborating with renowned chefs, the food and beverage retail industry can introduce disruptive innovation by creating exclusive and unique flavor combinations that attract consumers.
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