The Kith x Coca-Cola Converse Shoe Collection is Hip
Michael Hemsworth — August 16, 2018 — Fashion
References: kith & hiconsumption
The Kith x Coca-Cola Converse Shoe Collection includes a series of sneakers that are each designed with an attention to hip aesthetics and the iconic namesake soda to offer consumers a way to show off their fashion prowess.
The sneakers come in four styles and are crafted using frayed denim to create a laid-back look that speaks to consumers who prefer an aesthetic that is slightly off-kilter and slightly undone. The sneakers are each emblazoned with the familiar Coca-Cola branding script that has been embroidered in four languages including English, Chinese, Russian and French to convey the international reach that the sneakers and soda have.
The Kith x Coca-Cola Converse Shoe Collection will launch on Friday, August 17 at Kith shops and online.
The sneakers come in four styles and are crafted using frayed denim to create a laid-back look that speaks to consumers who prefer an aesthetic that is slightly off-kilter and slightly undone. The sneakers are each emblazoned with the familiar Coca-Cola branding script that has been embroidered in four languages including English, Chinese, Russian and French to convey the international reach that the sneakers and soda have.
The Kith x Coca-Cola Converse Shoe Collection will launch on Friday, August 17 at Kith shops and online.
Trend Themes
1. Soda-branded Fashion - The collaboration between Kith and Coca-Cola showcases the trend of integrating soda brand aesthetics into fashion, offering opportunities for other brands to explore similar partnerships.
2. International Brand Appeal - The inclusion of multiple languages on the sneakers highlights the trend of global brand reach and presents potential opportunities for brands to expand their international presence.
3. Laid-back Aesthetic - The use of frayed denim in the design of the sneakers taps into the trend of relaxed and undone fashion, presenting innovative opportunities for brands to experiment with unconventional materials.
Industry Implications
1. Fashion - The Kith x Coca-Cola collaboration exemplifies the convergence of the fashion and beverage industry, suggesting potential for further collaboration between brands in these industries.
2. Footwear - The release of the Kith x Coca-Cola Converse shoe collection introduces new possibilities for footwear brands to collaborate with other consumer brands and leverage their branding power.
3. Beverage - The integration of Coca-Cola branding on the sneakers highlights the potential for beverage companies to expand their brand presence in the fashion industry through unique collaborations.
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