OTW by Vans and Beatrice Domond Join on an Exclusive Range
Amy Duong — December 19, 2024 — Art & Design
References: otw.vans
OTW by Vans joins forces with Beatrice Domond on a new style: the Vans Mary Jane DS is made as a nod to Beatrice's style and her personal career rooted in skateboarding. The silhouette takes a classic Vans Mary Jane model and gives it a modern update with a rugged accent at the outsole unit.
Construction features a premium leather and suede finish throughout the upper in a monochromatic black hue with goatskin linings -- this is a direct nod to Beatrice's heritage and her childhood in a Haitian family. The shoe's inside also referenced her backstory as a digitally printed map of Haiti is on the sock liner. The packaging pays homage to a retro theme and is finished with her signature and custom logo.
Beatrice Domond notes, “For this project I wanted to show my community another side of me, I don’t think anyone really knows I have Haitian ancestry. “It’s also to pay homage to my grandma and mother because this shoe is a really big deal for me – if it wasn’t for them, I don’t believe I would be having such amazing opportunities."
Image Credit: OTW by Vans
Construction features a premium leather and suede finish throughout the upper in a monochromatic black hue with goatskin linings -- this is a direct nod to Beatrice's heritage and her childhood in a Haitian family. The shoe's inside also referenced her backstory as a digitally printed map of Haiti is on the sock liner. The packaging pays homage to a retro theme and is finished with her signature and custom logo.
Beatrice Domond notes, “For this project I wanted to show my community another side of me, I don’t think anyone really knows I have Haitian ancestry. “It’s also to pay homage to my grandma and mother because this shoe is a really big deal for me – if it wasn’t for them, I don’t believe I would be having such amazing opportunities."
Image Credit: OTW by Vans
Trend Themes
1. Heritage-inspired Fashion - Footwear designs that incorporate cultural elements resonate with consumers seeking meaningful storytelling in their apparel.
2. Modernized Retro Aesthetics - Revamping classic shoe styles with contemporary updates attracts a fashion-forward audience appreciative of nostalgic yet fresh looks.
3. Personalized Storytelling Accessories - Products that weave personal or cultural narratives into their designs provide consumers with a deeper connection to the brand and its creators.
Industry Implications
1. Footwear - Innovations in material use and cultural incorporation can capture niche markets seeking unique and meaningful shoe designs.
2. Fashion - The combination of luxury materials with personalized cultural storytelling redefines premium fashion offerings and creates unique consumer value.
3. Product Packaging - Using packaging as a canvas for storytelling enhances the tactile consumer experience and strengthens brand identity.
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