The KisKis Packaging Allows Consumers to Add Their Own Designs
Katherine Pendrill — August 10, 2016 — Art & Design
References: boxbranddesign & packagingoftheworld
The Hong Kong-based creative agency 'Box Brand Design' recently created a unique packaging design for KisKis mints. In recent years, there has been a growing shift towards personalized packaging that gives the consumer a chance to put their own stamp on a product. This creative packaging idea uses customization to effectively catch the attention of consumers.
To celebrate the release of KisKis' limited-edition mints, Box Brand Agency developed a chic black tin sealed with a lip-shaped rubber stamp that alludes to the brand's name. The mints were also sold with a special pen that allowed consumers to doodle on the outside of the tin. The idea was to make the packaging more interactive by giving consumers a way to personalize the product.
The creative packaging for KisKis mints demonstrates how the element of customization can be used to make a product more appealing to consumers.
To celebrate the release of KisKis' limited-edition mints, Box Brand Agency developed a chic black tin sealed with a lip-shaped rubber stamp that alludes to the brand's name. The mints were also sold with a special pen that allowed consumers to doodle on the outside of the tin. The idea was to make the packaging more interactive by giving consumers a way to personalize the product.
The creative packaging for KisKis mints demonstrates how the element of customization can be used to make a product more appealing to consumers.
Trend Themes
1. Personalized Packaging - This trend highlights the growing demand for packaging that allows consumers to customize and personalize products.
2. Interactive Packaging - This trend showcases the use of interactivity to engage consumers and make packaging more engaging.
3. Consumer Engagement - This trend emphasizes the importance of involving consumers in the product experience through personalized packaging.
Industry Implications
1. Creative Agencies - Opportunities for creative agencies to develop unique packaging designs that incorporate customization and interactivity.
2. Packaging Industry - Potential for the packaging industry to innovate and offer customizable packaging solutions.
3. Consumer Goods - Consumer goods companies can explore personalized packaging options to increase consumer engagement and differentiate their products.
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