Spring 2008 Campaign
Glamboulevard — November 29, 2007 — Luxury
References: glamboulevard
Actress Kirsten Dunst is set to front Miu Miu's spring '08 campaign. Mert Alas and Marcus Piggott recently shot the actress for the spring/summer 2008 collection for Miu Miu, last week in L.A. Dunst will be replacing French model Laeticia Casta as the endorser for the fashion brand. The Spiderman star is not the the first celebrities to front the brand, as Miuccia Prada has been known to promote her brand through the marketing power of female celebrities, previously casting Kim Basinger and Lindsay Lohan to star in her ads. The team up with the young actress will hopefully boost the brand's growth in the U.S. especially with the upcoming opening of stores along 57th Street in New York and Rodeo Drive in Los Angeles by next year.
Trend Themes
1. Celebrity Brand Endorsements - Exploiting the marketing power of celebrities to promote and boost brand growth.
2. Fashion Campaigns - Using high-profile celebrities as the face of fashion campaigns.
3. Expansion Into the U.S. Market - Opening stores in strategic locations to drive brand growth in the U.S.
Industry Implications
1. Fashion and Apparel - Utilizing celebrity endorsements to create successful fashion campaigns.
2. Marketing and Advertising - Leveraging celebrity partnerships to promote brand growth and increase market share.
3. Retail - Opening stores in prime locations to target the U.S. market and expand brand presence.
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