Kill Cliff Tekilla Kiwi is Launching with Israel Adesanya
Michael Hemsworth — August 18, 2021 — Marketing
The Kill Cliff Tekilla Kiwi energy drink is being launched by the brand with the help of UFC fighter Israel Adesanya as a flavorful refreshment that is completely free of artificial ingredients. The drink features 150mg of green tea caffeine and maintains a sugar-free recipe that is packed with B vitamins along with electrolytes. The product is perfect as a way to boost energy levels before or after a workout.
Adesanya spoke on his collaboration with the brand on the new Kill Cliff Tekilla Kiwi energy drink saying, "Working with Kill Cliff to develop my own drink has been a real thrill. Without a doubt, we have made the world’s best and most refreshing clean energy drink, and I can’t wait for my fans around the world to taste it.”
Adesanya spoke on his collaboration with the brand on the new Kill Cliff Tekilla Kiwi energy drink saying, "Working with Kill Cliff to develop my own drink has been a real thrill. Without a doubt, we have made the world’s best and most refreshing clean energy drink, and I can’t wait for my fans around the world to taste it.”
Trend Themes
1. Clean Energy Drinks - Opportunity for brands to offer natural energy drinks with low or no sugar additives and added vitamins and electrolytes.
2. Collaboration with Athletes - Partnerships with athletes can provide opportunities for brands to create products tailored to specific sports and fitness needs.
3. High-caffeine Beverages - Demand for energy drinks with high levels of caffeine that provide an instant boost of energy for workouts and other activities.
Industry Implications
1. Beverage Industry - Companies can innovate and introduce new products, flavors, and formulas that cater to the growing demand for clean energy drinks.
2. Sports Nutrition Industry - Brands can partner with athletes to create specialized products that target the needs of athletes and fitness enthusiasts.
3. Fitness Industry - Opportunity for gyms and fitness centers to offer clean and natural energy drinks to health-conscious consumers looking for pre or post-workout refreshments.
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