The Reign Total Body Fuel Lilikoi Lychee is for Pre or Post-Workout
Michael Hemsworth — August 29, 2020 — Marketing
References: reignbodyfuel & drugstorenews
The Reign Total Body Fuel Lilikoi Lychee is the latest energy drink flavor from the brand that will provide athletes of all ranges with a way to boost their energy levels either pre or post-workout. The drink is packed with 300mg of natural caffeine along with CoQ10, BCAAs and electrolytes to make it a functional refreshment that could help athletes achieve the exact kind of boost they need to get through training or the rest of their day. The drink is reported to have a tart flavor with an aromatic finish that makes it one of the more complex refreshments on the market.
Reign Ambassador Natalie Eva Marie spoke on the new Reign Total Body Fuel Lilikoi Lychee drink saying, "Reign Total Body Fuel provides a much-needed energy boost to keep me powered and pumped throughout the day — whether I'm pushing through a tough workout or walking the red carpet of the Hard Kill film premiere. I've been honored to work with Reign since the beginning, and I appreciate their continued support, which keeps me motivated and inspired to achieve my goals.”
Reign Ambassador Natalie Eva Marie spoke on the new Reign Total Body Fuel Lilikoi Lychee drink saying, "Reign Total Body Fuel provides a much-needed energy boost to keep me powered and pumped throughout the day — whether I'm pushing through a tough workout or walking the red carpet of the Hard Kill film premiere. I've been honored to work with Reign since the beginning, and I appreciate their continued support, which keeps me motivated and inspired to achieve my goals.”
Trend Themes
1. Exotic Energy Drink Flavors - The demand for unique and exotic energy drink flavors is rising, creating opportunities for beverage companies to innovate and captivate consumers with new taste experiences.
2. Functional Refreshments for Athletes - There is a growing demand for energy drinks that not only provide a boost of caffeine but also offer functional benefits such as CoQ10, BCAAs, and electrolytes, presenting an opportunity for brands to cater to the specific needs of athletes.
3. Complex Taste Profiles in Energy Drinks - Consumers are seeking energy drinks with complex flavor profiles, such as the Reign Total Body Fuel Lilikoi Lychee with its tart flavor and aromatic finish, indicating the potential for brands to differentiate themselves by offering unique taste experiences.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can capitalize on the trend of exotic energy drink flavors by developing and launching new products that cater to adventurous consumers looking for different taste sensations.
2. Sports Nutrition - The sports nutrition industry can seize the opportunity to create functional refreshments specifically designed for athletes, incorporating ingredients like CoQ10, BCAAs, and electrolytes to optimize performance and recovery.
3. Flavor Innovation - Companies specializing in flavor innovation can collaborate with energy drink brands to create new and exciting taste profiles, helping them stand out in a crowded market and appeal to adventurous consumers seeking unique experiences.
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