Kid O Floating Ducks Are a Contemporary Twist on the Original
Marissa Brassfield — March 7, 2009 — Life-Stages
References: kidoproducts & notcot.org
These Kid O Floating Duck toys are an adorable twist on the standard rubber ducky for bathtime. The baby duck nestles neatly into the mother duck's back. Unlike rubber duckies with a flat bottom, these have a curved bottom, so they rock gently when placed on a flat surface, making them appropriate for bathtime and playtime.
Implications - Today's new-aged parents are realizing that the tried, tested and true toys of their own childhood may be fun, but do not encourage the creative development of young minds. Older generations did not place as much importance on free thought as today's parent does; thus, new designs for classic toys are being released in hopes of maintaining familiarity, but keeping up with modern trends in parenting.
Implications - Today's new-aged parents are realizing that the tried, tested and true toys of their own childhood may be fun, but do not encourage the creative development of young minds. Older generations did not place as much importance on free thought as today's parent does; thus, new designs for classic toys are being released in hopes of maintaining familiarity, but keeping up with modern trends in parenting.
Trend Themes
1. Modern Twists on Classic Toys - Parents are seeking updated versions of familiar toys for their children, creating opportunities for innovative redesigns.
2. Curved-bottom Toys for Water Play - The use of curved-bottom toys is becoming more popular for water play, presenting opportunities to develop new, functional designs.
3. Importance of Creative Development for Children - As parents prioritize creative development, opportunities exist to create toys that encourage imagination and innovation.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore modern twists on classic toys to keep up with new trends in parenting.
2. Water Toy Industry - Designers and manufacturers in the water toy industry have an opportunity to create new toy designs featuring curved bottoms for increased functionality.
3. Early Childhood Development Industry - A focus on creativity and innovation in early childhood development provides opportunities for companies to create toys that promote these skills.
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