Take the Family Off-Roading with the Kia Sportage
Meghan Young — October 28, 2011 — Autos
References: innoceanusa & ibelieveinadv
A car campaign without a car can only mean one thing; the car being advertised, which in this case is the Kia Sportage, is one impressive roadster. Instead of focusing on the car itself, the Kia Sportage ad campaign focuses on what it is capable of. Forget about safe road trips with the family, for instance. Instead, indulge in some adventurous off-roading.
Conceived and executed by Canada-based ad agency Innocean Worldwide, the Kia Sportage ad campaign centers around some incredibly scenic shots (which were photographed by Jeremy Kohm) as well as some iconic children’s toys such as a beach ball and colorful windmills.
The Kia Sportage ad campaign effectively shows the blending of two worlds. The once single father and mother who used to thrive on adventures can still enjoy the occasional daring activity thanks to this car.
Conceived and executed by Canada-based ad agency Innocean Worldwide, the Kia Sportage ad campaign centers around some incredibly scenic shots (which were photographed by Jeremy Kohm) as well as some iconic children’s toys such as a beach ball and colorful windmills.
The Kia Sportage ad campaign effectively shows the blending of two worlds. The once single father and mother who used to thrive on adventures can still enjoy the occasional daring activity thanks to this car.
Trend Themes
1. Car-free Auto Campaigns - Opportunity for car manufacturers to create ad campaigns that focus on the capabilities of their vehicles instead of the vehicles themselves.
2. Adventurous Off-roading - Opportunity for car manufacturers to promote off-roading as a family-friendly activity with their vehicles.
3. Blending Two Worlds - Opportunity for car manufacturers to target single parents who still want to enjoy adventurous activities with their families using their vehicles.
Industry Implications
1. Automotive - Opportunity for automotive industry to innovate their advertising strategies and cater to adventurous families.
2. Advertising - Opportunity for advertising industry to create unique and captivating ad campaigns that focus on experiences and activities instead of products.
3. Toy - Opportunity for toy industry to collaborate with car manufacturers to feature their products in car ad campaigns, creating a playful and engaging message.
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