The KFC Redesign Contemporarily Reflects Its Iconic Heritage
Meghan Young — June 25, 2016 — Lifestyle
References: johnrosspost & designtaxi
When it comes to something like the recent KFC redesign, it's important to note its global presence and -- as a result -- how recognizable it is. When people take that into consideration, they realize what a fine line there is to creating something new while staying true to one's roots. The firm behind the KFC redesign managed to straddle that line perfectly.
Although still recognizable thanks to the continued use of Colonel Sanders logo as well as the traditional black, red and white colorway, the KFC redesign embraced modern undertones through the introduction of new typography and additional imagery. Conceived by advertising agency FCB Chicago in partnership with design studio GrandArmy, the rebranding has been applied across marketing materials, packaging, storefront and interior design for a consistent tone for the chain.
Although still recognizable thanks to the continued use of Colonel Sanders logo as well as the traditional black, red and white colorway, the KFC redesign embraced modern undertones through the introduction of new typography and additional imagery. Conceived by advertising agency FCB Chicago in partnership with design studio GrandArmy, the rebranding has been applied across marketing materials, packaging, storefront and interior design for a consistent tone for the chain.
Trend Themes
1. Modernized Fast Food Branding - Disruptive innovation opportunity: Explore creative ways to blend traditional branding elements with modern design to update the image of established fast food chains.
2. Global Recognition in Branding - Disruptive innovation opportunity: Develop strategies to balance global brand recognition while infusing fresh design elements to capture new consumer interest and appeal.
3. Consistent Rebranding Experience - Disruptive innovation opportunity: Create cohesive and harmonious rebranding efforts that extend across various touchpoints, including marketing materials, packaging, storefronts, and interior design, to provide a seamless brand experience.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Integrate modern typography and visual elements to refresh and revitalize branding strategies in the advertising and marketing industry.
2. Graphic Design - Disruptive innovation opportunity: Combine iconic brand elements with contemporary design practices to redefine brand visuals and identities in the graphic design industry.
3. Fast Food and Restaurant Chains - Disruptive innovation opportunity: Incorporate innovative branding approaches that balance tradition and modernity to attract and retain customers in the fast food and restaurant chains industry.
6.4
Score
Popularity
Activity
Freshness
