KFC Malaysia Launched a Campaign Reflecting the Diversity of the Country
Daniel Johnson — October 31, 2019 — Marketing
References: dinein.kfc.my & marketing-interactive
KFC Malaysia ran an inclusivity-focused campaign with 12 unique ads on Malaysia Day. Malaysia Day is an annual holiday celebrating the creation of the Malaysian federation, comprised of 13 different states and a number of different dialects. The campaign was titled 'KFC Bucket Bersasma,' and it was created to showcase the different dialects and diversity of the country.
KFC Malaysia's campaign consists of commercials that run in different dialects across Malaysia from all of the different states. KFC was also able to utilize geo-tracking to ensure that different areas would have the ad run in the dialect native to the region. The company states that the KFC Bucket Bersama ad intends to signify that regardless of a person's background, they are welcome.
The ad could resonate with consumers in the region due to the fact that it reflects the diversity of the country.
Image Credit: KFC
KFC Malaysia's campaign consists of commercials that run in different dialects across Malaysia from all of the different states. KFC was also able to utilize geo-tracking to ensure that different areas would have the ad run in the dialect native to the region. The company states that the KFC Bucket Bersama ad intends to signify that regardless of a person's background, they are welcome.
The ad could resonate with consumers in the region due to the fact that it reflects the diversity of the country.
Image Credit: KFC
Trend Themes
1. Inclusive Advertising - Opportunity for businesses to create campaigns that celebrate diversity and inclusivity to resonate with consumers.
2. Localized Marketing - Utilizing geo-tracking and localized content to connect with consumers in specific regions.
3. Cultural Representation - Creating ads that showcase different dialects and cultures to reflect the diversity of a country or region.
Industry Implications
1. Fast Food - Opportunity for fast food chains to create inclusive campaigns that appeal to diverse consumer bases.
2. Advertising - Inclusive advertising campaigns present opportunities for advertising agencies to create impactful and diverse content.
3. Marketing Technology - Localized marketing and geo-tracking technologies offer innovative solutions for businesses to connect with consumers in different regions.
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