Gelati Created a Ketchup Ice Cream in Honor of Ed Sheeran
Laura McQuarrie — May 17, 2018 — Marketing
In order to welcome singer Ed Sheeran back to Ireland, Gelati launched an unusual product—ketchup ice cream. As unconventional as this sounds, Sheeran is such a fan of Heinz Ketchup that he has the condiment company's logo tattooed on his body. For fans who will be attending the singer's concert, Gelati is offering free cones of its tomato ketchup ice cream.
The red-colored ice cream scoops are in fact made with real ketchup, which also serves as a topping for the frozen treat. When refining the flavor of the ice cream, Gelati encountered challenges with sugar and salt, as both serve as anti-freezing agents. However, Gelati now hopes to draw in Ed Sheeran himself with its perfected recipe.
The red-colored ice cream scoops are in fact made with real ketchup, which also serves as a topping for the frozen treat. When refining the flavor of the ice cream, Gelati encountered challenges with sugar and salt, as both serve as anti-freezing agents. However, Gelati now hopes to draw in Ed Sheeran himself with its perfected recipe.
Trend Themes
1. Condiment-flavored Foods - Opportunities for innovative food combinations using unconventional flavors, particularly in the ice cream industry.
2. Celebrity-inspired Products - Exploring unique product ideas based on celebrity interests and preferences.
3. Novelty Food Experiences - Creating memorable food experiences through unusual flavors or presentation.
Industry Implications
1. Food and Beverage - Innovation opportunities in the ice cream industry surrounding the creation of new and unconventional flavors.
2. Celebrity Endorsements - Opportunities for companies to collaborate with celebrities on unique and personalized product campaigns.
3. Tourism and Events - Providing unique food experiences, such as unconventional ice cream flavors, as a way to draw in customers and enhance tourism and event experiences.
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