The Kenneth Cole Bowery Flagship Will Open at All Hours for VIPs
Rebecca Byers — December 31, 2015 — Business
References: footwearnews & ny.racked
The Kenneth Cole Bowery Flagship in New York City opened in the fall of 2015 to the delight of fans, but in addition to its impressive decor, the store offers a bunch of exceptional after-hours features. In addition to offering 24-hour delivery (just like the Internet), the store will open within three hours notice if you text them to make an appointment, even if that means 3AM.
The unique service offered by the Kenneth Cole Bowery Flagship speaks to the innovation necessary for brick-and-mortar retail in order to compete with the convenience of e-commerce. The Kenneth Cole Bowery Flagship offers 24-hour delivery to New York City's five boroughs and includes a host of techie in-store features such as GIF-making mirrors and screens in the dressing rooms that allows customers to browse.
The unique service offered by the Kenneth Cole Bowery Flagship speaks to the innovation necessary for brick-and-mortar retail in order to compete with the convenience of e-commerce. The Kenneth Cole Bowery Flagship offers 24-hour delivery to New York City's five boroughs and includes a host of techie in-store features such as GIF-making mirrors and screens in the dressing rooms that allows customers to browse.
Trend Themes
1. On-demand Store Hours - The trend of on-demand store hours allows businesses to cater to the needs of their VIP customers, providing convenience and personalized service.
2. 24-hour Delivery - The trend of 24-hour delivery enables brick-and-mortar retail stores to compete with the convenience of e-commerce by offering fast and flexible delivery options.
3. Tech-enhanced In-store Experience - The trend of incorporating technology, such as GIF-making mirrors and interactive screens, into brick-and-mortar stores enhances the customer experience and attracts tech-savvy shoppers.
Industry Implications
1. Retail - The retail industry can leverage on-demand store hours, 24-hour delivery, and tech-enhanced experiences to create disruptive innovations that cater to the evolving needs of customers in a competitive market.
2. E-commerce - The e-commerce industry can explore new ways to provide personalized and convenient services, like on-demand store hours and enhanced delivery options, to maintain an edge over traditional brick-and-mortar stores.
3. Technology - The technology industry has an opportunity to partner with retailers to develop innovative solutions, such as GIF-making mirrors and interactive screens, that enhance the in-store shopping experience and bridge the gap between online and offline retail.
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