The Kellogg's Spider-Man Eggo Waffles Celebrate the New Movie
Michael Hemsworth — June 27, 2019 — Marketing
References: brandeating
The Kellogg's Spider-Man Eggo Waffles have been unveiled as a new product through a partnership with Sony Pictures Entertainment that celebrates the upcoming release of Spider-Man: Far From Home.
Shaped to look like spiderwebs, the waffles are a playful breakfast food that come in a Mixed Berry Marvel flavor to offer an additional punch of flavor for consumers of all ages to enjoy. The waffles have been announced alongside other products including the Spidey Berry Pop-Tarts, themed Cheez-It snacks, Keebler Amazing Vanilla Cupcake Fudge Stripe cookies and more.
The new partnership between the two brands is also seeing the Kellogg's New York City Cafe offer up limited-time indulgences like the Peter Parker CB & Jelly, Spidey Surprise and Mysterio Mac and Cheese.
Image Credit: Kellogg's
Shaped to look like spiderwebs, the waffles are a playful breakfast food that come in a Mixed Berry Marvel flavor to offer an additional punch of flavor for consumers of all ages to enjoy. The waffles have been announced alongside other products including the Spidey Berry Pop-Tarts, themed Cheez-It snacks, Keebler Amazing Vanilla Cupcake Fudge Stripe cookies and more.
The new partnership between the two brands is also seeing the Kellogg's New York City Cafe offer up limited-time indulgences like the Peter Parker CB & Jelly, Spidey Surprise and Mysterio Mac and Cheese.
Image Credit: Kellogg's
Trend Themes
1. Superhero-themed Food Products - Creating more food products inspired by popular superheroes can capitalize on the popularity of comic book movies and appeal to fans of all ages.
2. Celebrity Brand Collaborations - Partnering with popular entertainment franchises like Spider-Man can create unique product offerings that attract consumers with a strong brand association.
3. Limited-time Menu Offerings - Introducing temporary menu items or promotions tied to popular movies or events can generate excitement and drive customer traffic to establishments like the Kellogg's New York City Cafe.
Industry Implications
1. Food and Beverage Manufacturing - Food and beverage manufacturers can explore partnerships with entertainment companies to create co-branded products, leveraging the popularity of movies and TV shows to boost sales.
2. Quick-service Restaurants - Quick-Service Restaurants (QSRs) can develop limited-time menu items and promotions tied to popular movies as a way to differentiate themselves and attract customers looking for unique dining experiences.
3. Cafes and Coffee Shops - Cafes and coffee shops can create limited-time indulgences or themed menu items to capitalize on the buzz surrounding popular movies, attracting moviegoers and fans looking for unique food experiences.
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