The Eggo Chocolate Flavour Cereal is Launching in Canada
Michael Hemsworth — February 4, 2021 — Marketing
The Kellogg's Eggo Chocolate Flavour Cereal is one of the latest offerings from the brand that's being launched in Canada to mark the product's 50th birthday in the market. The cereal consists of waffle-shaped cereal pieces that put a chocolate flavor in the spotlight and are dusted with a chocolatey coating. The product is made with whole grains and contains no artificial colors or flavors.
Vice President, Marketing and Nutrition at Kellogg Canada Christine Jakovcic spoke on the new Kellogg's Eggo Chocolate Flavour Cereal saying, "We’re excited to have chocolate lovers and Eggo fans experience this delicious new cereal. Canadians are pleasantly surprised to find Eggo in the cereal category. It’s a whole new way to enjoy the famous Eggo we love.”
Image Credit: Kellogg Company
Vice President, Marketing and Nutrition at Kellogg Canada Christine Jakovcic spoke on the new Kellogg's Eggo Chocolate Flavour Cereal saying, "We’re excited to have chocolate lovers and Eggo fans experience this delicious new cereal. Canadians are pleasantly surprised to find Eggo in the cereal category. It’s a whole new way to enjoy the famous Eggo we love.”
Image Credit: Kellogg Company
Trend Themes
1. Chocolatey Cereals - The trend towards chocolate-flavored cereals presents opportunities to develop new product iterations for the cereal industry, particularly those incorporating more healthful and whole food ingredients.
2. Waffle-inspired Cereals - The trend towards waffle-shaped cereal pieces and other visually appealing cereal shapes provides opportunities to integrate flavors and ingredients with brand partnership cross-promotions, particularly those targeting millennial consumers.
3. Breakfast Cereal Innovation - The trend towards diversifying breakfast cereal offerings presents opportunities for cross-promotion and marketing partnerships across industry sectors, particularly those highlighting nostalgic and beloved flavors and formats.
Industry Implications
1. Cereal Industry - The cereal industry presents opportunities to subvert traditional breakfast offerings by exploring innovative flavor profiles and ingredient combinations, along with socially conscious packaging and supply chain transparency.
2. Chocolate Industry - The chocolate industry presents opportunities for cross-promotion and brand collaboration with cereal companies that are looking to target chocolate lovers, particularly those that are interested in healthful and natural alternatives to traditional chocolate products.
3. Food and Beverage Industry - The food and beverage industry presents opportunities for expanding into the breakfast cereal space, particularly those brands that are looking to tap into the nostalgia and emotional connections consumers have with beloved cereal brands and flavors.
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