For-Purpose Fashion Brand
Tiana Reid — February 28, 2012 — Social Good
References: no1without
Kelli Dunavant and Gaston Javurek are behind No One Without, a for-purpose fashion brand with style. Social Business.org got the opportunity to dig deeper into what Kelli Dunavant and Gaston Javurek do, and how No One Without is creating positive social change through funding initiatives like Giving Children Hope, Thirst Relief Project, The Chisomo Idea, These Numbers Have Faces and More Than Me Foundation.
Three Questions with Kelli Dunavant and Gaston Javurek
1. How did the idea for the business model come about?
No One Without was founded in 2010 when Gaston Javurek took a group of young boys to Skid Row. Expecting life changing experiences for the boys, he was blown away by the life changing experience he would have. He wanted to start a company that would give back in a positive way. He began making t-shirts and searching for a solid giving plan. In 2011, he met Kelli Dunavant who would help him formulate the present business plan of No One Without and become his Founding Chief Operating Officer.
No One Without is a For Purpose fashion brand supporting non profit partners through consumerism. No One Without empowers our customer to be advocates for change by choosing the organization that most moves them. In turn, No One Without gives 20% of their proceeds to the chosen organization.
2. How do you get your inspiration?
We get our inspiration from everything and everyone around us. There's so much beauty around us everywhere, even in the things the world considers ugly. We don't have to put it in a frame, or declare it across the lands to see beauty. If we open our eyes to the things around us, it'll pop up in almost every situation. That's when the fun REALLY begins!
3. How do you reset yourself to be creative? Do you have any rituals?
Creativity ebbs and flows. We run ideas by people, grab inspiration from the world around us and above all else,.. ASK FOR HELP! We're never afraid to say we might need a new suggestion from people who are close to us.
Three Questions with Kelli Dunavant and Gaston Javurek
1. How did the idea for the business model come about?
No One Without was founded in 2010 when Gaston Javurek took a group of young boys to Skid Row. Expecting life changing experiences for the boys, he was blown away by the life changing experience he would have. He wanted to start a company that would give back in a positive way. He began making t-shirts and searching for a solid giving plan. In 2011, he met Kelli Dunavant who would help him formulate the present business plan of No One Without and become his Founding Chief Operating Officer.
No One Without is a For Purpose fashion brand supporting non profit partners through consumerism. No One Without empowers our customer to be advocates for change by choosing the organization that most moves them. In turn, No One Without gives 20% of their proceeds to the chosen organization.
2. How do you get your inspiration?
We get our inspiration from everything and everyone around us. There's so much beauty around us everywhere, even in the things the world considers ugly. We don't have to put it in a frame, or declare it across the lands to see beauty. If we open our eyes to the things around us, it'll pop up in almost every situation. That's when the fun REALLY begins!
3. How do you reset yourself to be creative? Do you have any rituals?
Creativity ebbs and flows. We run ideas by people, grab inspiration from the world around us and above all else,.. ASK FOR HELP! We're never afraid to say we might need a new suggestion from people who are close to us.
Trend Themes
1. For-purpose Fashion - The trend towards socially responsible fashion offers an opportunity for disruptive innovation in the clothing industry by empowering consumers to choose brands that align with their values and support a cause.
2. Consumer Activism - The trend towards consumer activism inspires disruptive innovation in the retail industry by encouraging brands to support social causes and empower their customers to make a difference.
3. Socially Responsible Business - The trend towards socially responsible business models creates an opportunity for disruptive innovation in the fashion industry by incorporating giving into the heart of the business strategy and empowering customers to make a positive impact through their purchases.
Industry Implications
1. Clothing - The clothing industry can incorporate socially responsible practices, such as donating a portion of proceeds to charitable causes, to meet the growing consumer demand for purpose-driven fashion brands and differentiate from the competition.
2. Retail - The retail industry can leverage the trend towards consumer activism by partnering with social causes and incorporating giving into their business model to engage customers and create brand loyalty through a shared sense of purpose.
3. Nonprofit - The nonprofit industry can collaborate with purpose-driven fashion brands to increase awareness for their cause and leverage consumer advocacy as a means to fulfill their mission and scale their impact.
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