Celeb Shots by Annie Leibowitz
Bianca — March 3, 2008 — Pop Culture
References: news.agendainc
Louis Vuitton has teamed with fashion photographer Annie Liebowitz to create a series of new ads, the latest of which features Keith Richards.
The ad, created by Ogilvy & Mather, was launched today. It features the Rolling Stone strumming on his guitar in a posh New York City hotel. By his side is a hard cased, rectangular suitcase with the iconic Louis Vuitton pattern and classic color scheme.
At the bottom of the photo is a tagline which reads, "Some journeys cannot be put into words."
This is the same slogan featured in the other ads in the series. One featured Mikhail Gorbachevin looking disturbed in the back of a cab in Germany, as he looked out the window at the Berlin Wall featured in the background. Next to him on the seat was an LV duffel bag. In another ad, French actress Catherine Deneuve is seen sprawled out at a train station, relaxing with her luxury LV luggage.
Tennis champions Andre Agassi and his wife Steffi Graf appeared in another ad where they were cozied up in a hotel, the luggage again a key part of the feature. Louis Vuitton has a video feature of the two on their website as part of the Journeys campaign which can be seen here.
Louis Vuitton offered several celebrities the opportunity to appear in their ads, but not all jumped at the chance including Nelson Mandela and Bill Clinton. Natalie Portman also declined because she is opposed to Louis Vuitton's use of animal products; the actress adamantly refuses to wear leather.
The ad, created by Ogilvy & Mather, was launched today. It features the Rolling Stone strumming on his guitar in a posh New York City hotel. By his side is a hard cased, rectangular suitcase with the iconic Louis Vuitton pattern and classic color scheme.
At the bottom of the photo is a tagline which reads, "Some journeys cannot be put into words."
This is the same slogan featured in the other ads in the series. One featured Mikhail Gorbachevin looking disturbed in the back of a cab in Germany, as he looked out the window at the Berlin Wall featured in the background. Next to him on the seat was an LV duffel bag. In another ad, French actress Catherine Deneuve is seen sprawled out at a train station, relaxing with her luxury LV luggage.
Tennis champions Andre Agassi and his wife Steffi Graf appeared in another ad where they were cozied up in a hotel, the luggage again a key part of the feature. Louis Vuitton has a video feature of the two on their website as part of the Journeys campaign which can be seen here.
Louis Vuitton offered several celebrities the opportunity to appear in their ads, but not all jumped at the chance including Nelson Mandela and Bill Clinton. Natalie Portman also declined because she is opposed to Louis Vuitton's use of animal products; the actress adamantly refuses to wear leather.
Trend Themes
1. Luxury Endorsements - Brand collaboration with celebrities highlights the impact of influential figures in promoting luxury products and can open doors for future collaborations.
2. Iconic Luggage - The classic Louis Vuitton baggage design is a consistent symbol of the brand, but innovative designs could bring new life to their iconic product.
3. Visual Storytelling - Visual elements and tag lines can tell a story, evoke emotions, and leave a lasting impression on consumers.
Industry Implications
1. Luxury Goods - Celebrity endorsements and branding campaigns could help luxury goods brands increase sales, such as from consumers who desire the lifestyle that comes with the products.
2. Fashion Photography - Collaborations with world-renowned photographers like Annie Leibowitz can help to elevate brand appeal while setting the tone for future campaigns.
3. Marketing and Advertising - Campaigns like Journeys highlight the potential of visual storytelling in creating an emotional connection with consumers on a brand level.
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