KAWS TREK Madone Bicycle for Lance Armstrong Features Graffiti Graphics
Marissa Brassfield — March 8, 2009 — Art & Design
References: supertouchart & hypebeast
This badass personalized KAWS TREK Madone Bike was made especially for Lance Armstrong by pop artist KAWS. It's meant to kick off the LIVESTRONG "Stages" art campaign, and was unveiled at Nike's Montalban Theater.
The KAWS TREK Madone bike is covered with the cartoon-style teeth that are a hallmark of KAWS' artwork. Lance Armstrong will ride this personalized bike during the Milan-San Remo Cycle Race.
Implications - The simple designs of bikes encourage cyclists to put their own creative twists on the transportation method in hopes of standing out. With so many consumers wishing to express their individuality, brands are given the opportunity to give them that freedom. Businesses can look towards consumers as a source of inspiration instead of brainstorming concepts that may not work; that way they know exactly what to provide.
The KAWS TREK Madone bike is covered with the cartoon-style teeth that are a hallmark of KAWS' artwork. Lance Armstrong will ride this personalized bike during the Milan-San Remo Cycle Race.
Implications - The simple designs of bikes encourage cyclists to put their own creative twists on the transportation method in hopes of standing out. With so many consumers wishing to express their individuality, brands are given the opportunity to give them that freedom. Businesses can look towards consumers as a source of inspiration instead of brainstorming concepts that may not work; that way they know exactly what to provide.
Trend Themes
1. Personalized Bikes - The trend of personalized bikes allows consumers to express their individuality, presenting an opportunity for customization and personalization businesses to thrive.
2. Pop Art Graphics - Incorporating pop art graphics into bike designs offers a unique and eye-catching aesthetic that attracts art enthusiasts and allows for collaborations with artists.
3. Consumer Inspiration - Seeking inspiration from consumer preferences and desires can lead to innovative designs and products that align more closely with market demands.
Industry Implications
1. Customization Services - Businesses offering bike customization services can tap into the trend of personalized bikes and provide consumers with unique and one-of-a-kind designs.
2. Art and Design - The intersection of art and bike design presents an opportunity for artists and designers to collaborate and create visually striking and memorable pieces.
3. Product Development - Product development teams can gather insights from consumer preferences and desires to create innovative bike designs that cater to the individuality and aesthetic tastes of customers.
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