The Kavalan Concertmaster Gift Set Has Three Bottles Inside
Michael Hemsworth — June 21, 2024 — Lifestyle
References: kavalanwhisky & thespiritsbusiness
The Kavalan Concertmaster gift set has been unveiled by the brand as a premium spirit set that puts the Taiwanese landscape in the spotlight to give it a naturalistic profile.
The gift set features an all-green branding aesthetic on the exterior of the box to pay homage to the natural landscape in Taiwan, which includes the brand's Snow Mountain water source. The set comes with a 700ml bottle of Kavalan Concertmaster Port Cask Finish alongside two 50ml bottles of the Kavalan Classic and Distillery Select No. 1. The spirits come in with a 40% ABV each and are priced at €75 for the set.
Brand Ambassador Britney Chen spoke on the Kavalan Concertmaster gift set saying, "Regardless of one’s familiarity with Kavalan Whisky, this set undeniably stands out as a triumph. Drawing from experience hosting masterclasses and participating in exhibitions globally, I highly endorse this as the quintessential choice for those in search of a cherished and approachable offering in the market.”
The gift set features an all-green branding aesthetic on the exterior of the box to pay homage to the natural landscape in Taiwan, which includes the brand's Snow Mountain water source. The set comes with a 700ml bottle of Kavalan Concertmaster Port Cask Finish alongside two 50ml bottles of the Kavalan Classic and Distillery Select No. 1. The spirits come in with a 40% ABV each and are priced at €75 for the set.
Brand Ambassador Britney Chen spoke on the Kavalan Concertmaster gift set saying, "Regardless of one’s familiarity with Kavalan Whisky, this set undeniably stands out as a triumph. Drawing from experience hosting masterclasses and participating in exhibitions globally, I highly endorse this as the quintessential choice for those in search of a cherished and approachable offering in the market.”
Trend Themes
1. Landscape-inspired Packaging - Emphasizing natural aesthetics in product design can heighten brand identity and allure.
2. Premium Spirit Gift Sets - Bundling various spirits in a gift set caters to both enthusiasts and newcomers seeking versatility.
3. Region-specific Branding - Products that highlight geographical heritage can forge deeper connections with the audience.
Industry Implications
1. Alcoholic Beverages - An opportunity to diversify product offerings with exclusive and themed spirit sets.
2. Luxury Goods - Integrating regional storytelling into luxury products can enhance perceived value.
3. Giftware - Curating unique and high-quality gift sets taps into the growing market for refined gift choices.
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