The Kardashian Kollection is a Seductive Piece of Pop Culture
Sarah Robson — May 22, 2012 — Pop Culture
References: stylebistro
The infamous Kim Kardashian from 'Keeping up with the Kardashians' is onto a new career venture. The Kardashian Kollection is seductive, and this lingerie line will soon be available for purchase at Sears. This weekend, Kim released a sneak peek of the collection in an extremely seductive photo of her with her sisters, Khloe and Kourtney, in barely there outfits. With Kim getting a lot of buzz lately for getting together with Kayne West, this seems like the best time for her to be releasing a new line.
Kim has made a smart marketing move posing in pink and cream lingerie, and this 31 year old has only furthered the extremely established bran she's created for herself with this line.
Kim has made a smart marketing move posing in pink and cream lingerie, and this 31 year old has only furthered the extremely established bran she's created for herself with this line.
Trend Themes
1. Celebrity Fashion Lines - Opportunity for other celebrities to capitalize on their brand and create their fashion or beauty lines.
2. Influencer Marketing - More brands may want to partner with celebrities or influencers like the Kardashians to promote and sell their products.
3. Lingerie Subscription Services - Subscription services, like Birchbox, may add lingerie options to their monthly boxes with celebrity partnerships.
Industry Implications
1. Fashion - Fashion retailers and designers may start collaborating with celebrities to create their own fashion or beauty lines.
2. Marketing - Marketing agencies may start focusing more on influencer marketing to help promote and sell products.
3. Subscription Services - Subscription services that offer monthly boxes of items, like Birchbox, may explore adding a lingerie option with celebrity partnerships.
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