Fjällräven Dropped a Special Edition Kånken Rainbow to Celebrate Pride
Grace Mahas — May 30, 2019 — Social Good
References: fjallraven & fjallraven
With Pride just around the corner, many brands are launching specialized collections, such as Fjällräven, with the release of its Kånken Rainbow backpack.
The iconic backpack was first launched in 1978 and has since become a staple piece for many. The Kånken Rainbow backpack features colorful straps and a reflective logo to keep wearers safe. A spokesperson for Fjällräven stated: "The rainbow symbolizes diversity, acceptance, and equality and perfectly captures the spirit of outdoor life. It also encompasses the idea that nature has no prejudices and teaches us to embrace our own differences as well as the differences of those around us." A portion of the sales from this bag will go to the Arctic Fox Initiative that assists non-profits seeking to protect the environment.
The water-resistant material of this inclusive bag is ideal for all weather conditions, making it the perfect go-to bag to celebrate Pride.
The iconic backpack was first launched in 1978 and has since become a staple piece for many. The Kånken Rainbow backpack features colorful straps and a reflective logo to keep wearers safe. A spokesperson for Fjällräven stated: "The rainbow symbolizes diversity, acceptance, and equality and perfectly captures the spirit of outdoor life. It also encompasses the idea that nature has no prejudices and teaches us to embrace our own differences as well as the differences of those around us." A portion of the sales from this bag will go to the Arctic Fox Initiative that assists non-profits seeking to protect the environment.
The water-resistant material of this inclusive bag is ideal for all weather conditions, making it the perfect go-to bag to celebrate Pride.
Trend Themes
1. Pride Collections - Brands are launching Pride-specialized collections, presenting a disruptive innovation opportunity for companies to support and cater to the LGBTQ+ community.
2. Inclusive Products - Inclusivity in products, like Fjällräven's Kånken Rainbow backpack, can generate disruptive innovation by catering to marginalized communities and promoting diversity and acceptance.
3. Eco-friendly Collaborations - Eco-friendly collaborations, such as the Arctic Fox Initiative, offer disruptive innovation opportunities to companies seeking to create sustainable and environmentally-conscious products while giving back to worthy causes.
Industry Implications
1. Fashion - Fashion brands can take advantage of the Pride celebration to launch inclusive collections and disruptive innovation ideas that cater to the LGBTQ+ community, while also promoting acceptance and diversity.
2. Outdoor Gear - Companies in the outdoor gear industry like Fjällräven can benefit from creating environmentally conscious and inclusive products, promoting inclusivity and diversity while supporting the environment.
3. Non-profits - Non-profits looking to aid underserved communities can partner with companies, leveraging collaborations like the Arctic Fox Initiative to offer disruptive innovation opportunities while promoting sustainable solutions.
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