Kaiko's Matcha-Flavored Mix Pairs Whey Protein & MorSilk
Laura McQuarrie — March 21, 2025 — Lifestyle
References: kaiko-tokyo & nutraingredients-asia
Alongside whey protein concentrate, Kaiko's matcha-flavored ready-to-mix protein powder uses MorSilk, a protein-packed silkworm powder produced with a proprietary manufacturing process. Silkworms are naturally low in fat and abundant in protein, and they're key to this protein powder formula, which also contains yuzu powder and stevia for a touch of sweetness.
Rather than framing its insect-based product as an alternative protein, Kaiko focuses on functional ingredients with tangible health benefits. "History shows that psychological barriers can be overcome when health benefits are clear," said Yoko Wuroi, marketing and PR manager at Morus Inc, the company behind the creation of Kaiko, "Seaweed, once rejected in Western cultures, is now embraced as a superfood."
Kaiko's protein powder is supportive of post-exercise recovery and blood sugar management after meals.
Rather than framing its insect-based product as an alternative protein, Kaiko focuses on functional ingredients with tangible health benefits. "History shows that psychological barriers can be overcome when health benefits are clear," said Yoko Wuroi, marketing and PR manager at Morus Inc, the company behind the creation of Kaiko, "Seaweed, once rejected in Western cultures, is now embraced as a superfood."
Kaiko's protein powder is supportive of post-exercise recovery and blood sugar management after meals.
Trend Themes
1. Functional Insect-based Foods - The rise of functional insect-based foods like silkworm protein highlights the consumer shift towards nutrient-rich and sustainable ingredients.
2. East-west Fusion in Health Products - Blending traditionally Asian ingredients like matcha and yuzu with Western superfoods symbolizes a growing fusion trend in health-focused consumables.
3. Psychological Acceptance of Alternative Proteins - The advancement of consumer acceptance for previously unconventional proteins mirrors past successes, such as seaweed becoming a mainstream superfood.
Industry Implications
1. Nutritional Supplements - The incorporation of silkworm-derived proteins signifies a novel integration of sustainable ingredients within the nutritional supplements sector.
2. Functional Foods - A surge in health-centered functional foods is driven by innovative formulations like those utilizing silk-protein blends with health-promoting benefits.
3. Sports Nutrition - Emerging insect-based protein powders are paving new pathways in sports nutrition, offering appealing recovery and wellness benefits for athletes.
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