The All-New Kahlúa Espresso Martini Comes in a Ready-to-Drink Format
Laura McQuarrie — September 7, 2018 — Lifestyle
References: kahlua & thespiritsbusiness
The Kahlúa espresso martini made with equal parts of the liqueur, vodka and espresso is the first cocktail that's listed on Kahlúa's website under 'Classic Drinks'—and now, consumers have the chance to enjoy a taste of the drink without any mixing whatsoever, thanks to a new canned format.
Kahlúa's ready-to-drink espresso martini taps into the fact that many consumers are opting to drink at home instead of at the bar. To create a drinking experience that's as enjoyable as possible Kahlúa implemented a "smart nitrogen widget" that brings bubbles to the surface of the can when it has been opened, effectively recreating the creamy foam atop a classic espresso martini. As such, this innovative new packaging design is being touted as the first of its kind in the ready-to-drink cocktail segment.
Kahlúa's ready-to-drink espresso martini taps into the fact that many consumers are opting to drink at home instead of at the bar. To create a drinking experience that's as enjoyable as possible Kahlúa implemented a "smart nitrogen widget" that brings bubbles to the surface of the can when it has been opened, effectively recreating the creamy foam atop a classic espresso martini. As such, this innovative new packaging design is being touted as the first of its kind in the ready-to-drink cocktail segment.
Trend Themes
1. Ready-to-drink Cocktails - The trend of ready-to-drink cocktails is disrupting the traditional bar experience, offering convenience and quality in a single package.
2. At-home Drinking - The trend of consumers drinking at home is creating opportunities for innovative and convenient beverage formats like canned espresso martinis.
3. Packaging Innovation - The trend of packaging innovation is driving the development of new can designs with features like smart nitrogen widgets to enhance the drinking experience.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry is being impacted by the trend of ready-to-drink cocktails, creating opportunities for brands to explore new product formats and packaging designs.
2. Hospitality - The hospitality industry is experiencing a shift as more consumers choose to drink at home, prompting the development of innovative ready-to-drink options that replicate the bar experience.
3. Packaging - The packaging industry is being influenced by the demand for convenient and innovative beverage packaging, leading to the creation of new can designs with added features for enhanced enjoyment.
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