Tonymoly Launched K-Beauty Lip Tints with Monsta X
Laura McQuarrie — October 2, 2018 — Fashion
References: tonymoly.us & allure
Korean beauty brand Tonymoly collaborated with K-pop group Monsta X on a K-beauty lip tint collection where each member of the boy band designed his own unique shade.
The new cosmetic from Tonymoly is said to boast a gel-like consistency and comes in six flattering neutral shades like the crimson Spicy Ruby, Baby Coral and Oh My Rose. In the newly released campaign video for the Korean beauty brand's lip tints, each member of the boy band sports one of the shades, showing the ease in which a simple swipe of color can change one's entire look.
This Tonymoly campaign is the first time that Monsta X has taken part of a beauty endorsement deal and the exclusive 'Liptone Get It Tint S' shades can currently only be found in South Korea.
The new cosmetic from Tonymoly is said to boast a gel-like consistency and comes in six flattering neutral shades like the crimson Spicy Ruby, Baby Coral and Oh My Rose. In the newly released campaign video for the Korean beauty brand's lip tints, each member of the boy band sports one of the shades, showing the ease in which a simple swipe of color can change one's entire look.
This Tonymoly campaign is the first time that Monsta X has taken part of a beauty endorsement deal and the exclusive 'Liptone Get It Tint S' shades can currently only be found in South Korea.
Trend Themes
1. Collaborative K-pop Cosmetics - Disruptive innovation opportunity: Explore collaborations between beauty brands and popular music groups to create unique cosmetic collections that appeal to fans of both industries.
2. K-beauty Lip Tints - Disruptive innovation opportunity: Develop innovative lip tint formulas with gel-like consistency that provide long-lasting color and come in a range of flattering neutral shades.
3. Personalized Celebrity Shades - Disruptive innovation opportunity: Offer customizable cosmetic products where celebrities or influencers design their own unique shades, allowing consumers to emulate their favorite personalities.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Embrace collaborations with celebrities or influencers to create exclusive cosmetic lines that generate excitement and drive sales.
2. Music - Disruptive innovation opportunity: Explore partnerships with beauty brands to launch limited edition cosmetic products that resonate with music fans and create additional revenue streams.
3. E-commerce - Disruptive innovation opportunity: Develop online platforms that facilitate the sale and distribution of collaborative cosmetic products, tapping into the global fanbase of K-pop and other popular music genres.
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